As he applied sunscreen to his young daughter’s face, Dara O’Rourke, professor of environmental and labour policy at the Univer

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问题    As he applied sunscreen to his young daughter’s face, Dara O’Rourke,
professor of environmental and labour policy at the University of California,
Berkeley, found him wondering if the lotion was safe. He realized there was【M1】________
no ready available answer.  The result—two years, a team of chemists, lots【M2】________
of testing and a chunk of venture capital later—is GoodGuide. com.
Launched in 2008, this is a website and smart phone app that rates 140,000
consumer products (currently only in America) according to their safety,
environmental sustainability and the ethics of the firms that make them.
Now GoodGuide has created a new " purchase analyser" app designed to
inform consumers not just about the values embedding in products, but also【M3】________
about whether they are the virtuous shoppers they say they want to be.
Using the new app requires selecting a series of characteristics, that can【M4】________
range from whether the user favours organic products to buy only from firms【M5】____________
with a good human-right record.  The consumers then scan the barcode on【M6】____________
product with the camera in their smart phone. The app identifies it and【M7】____________
checks in a database to score how it shapes in.                   【M8】____________
Much, however, depends on the quality of the data, which GoodGuide【M9】____________
gathers from various sources, including government reports and scientific
studies, and research by its own staff. If the product scores badly, the app
will recommend an alternative item which is rated more highly. The app
also tracks a consumer’s purchases to see how well they fit in with their【L10】___________
selected values, giving a sort of personal virtue (or hypocrisy) rating.
【M10】

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