The daily circulation of the Daily Mirror and the Daily Express is ______.

Visitors to Britain are sometimes surprised to find that newspapers there have such a large circulation. The Daily Mirror and the Daily Express both sell about four million copies every day. British families generally buy a newspaper every morning and frequently take two or three on Sundays.
     Apart from the national papers, local newspapers have a weekly circulation of 13 million. Almost every town and country area has one. Nearly all of them hold their own financially and many of them are very profitable.
     These papers are written almost entirely for readers interested in local events—births, weddings, deaths, council meetings and sports — but the content is naturally influenced by the kind of community they serve. Editors prefer to rely on a small staff of people who all know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out of date as quickly as national news.
     The editor must never forget that the success of any newspaper depends on advertising. He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to attract local readers, the businessmen are grateful for the opportunity to keep their products in the public eye.