首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
UK Newspapers I . Brief introduction —many【T1】______newspapers【T1】______ —no national【T2】______titles【T2】______ —being divided
UK Newspapers I . Brief introduction —many【T1】______newspapers【T1】______ —no national【T2】______titles【T2】______ —being divided
admin
2017-03-20
48
问题
UK Newspapers
I . Brief introduction
—many【T1】______newspapers【T1】______
—no national【T2】______titles【T2】______
—being divided into three groups: mass
market newspaper, middle-market newspaper, quality broadsheets
II. Several particular aspects about UK Newspapers
A. Size
—The Independent, The Times producing【T3】______edition【T3】______
—The Guardian, The Observer switching to " Berliner"
—The Daily Telegraph, The Sunday Telegraph, and most parts of The
Sunday Times being in【T4】______size【T4】______
B.【T5】______【T5】______
—The Sun being Conservative, The Daily Mirror being【T6】______【T6】______
C. The middle-market newspaper
—particular readership—【T7】______women【T7】______
—a cheap【T8】______for magazine【T8】______
—【T9】______aiming at the husband【T9】______
—being most popular for being irony
D. The quality papers being most famous to readers【T10】______【T10】______
E. The free【T11】______appearing recently【T11】______
F. One of the ways forward:【T12】______【T12】______
III. The development of Newspaper Company in different ways
—new sizes and【T13】______held to arrest the decline in sales【T13】______
—declined sales but increased【T14】______of news【T14】______
—companies owning their own content
1)the best way to consume the content being on small sheets
2)most companies having their own【T15】______【T15】______
【T12】
UK Newspapers
Last time we talked about the newspaper in the USA, and this time we shall focus on that of the UK.(1)Because of the small geographical area of the UK, and the good travel infrastructure, there are many national newspapers—unlike the United States, where most newspapers are printed and published locally.(2)Unlike France, the main national papers are morning newspapers: indeed, there are no national evening titles.
UK newspapers are generally grouped into three,—mass market newspaper in small size, or red-tops such as The Sun, middle-market newspaper in small size such as The Daily Mail, and quality broadsheets such as The Times. Unlike other European countries, there are no daily all-sport newspapers. I will talk about them from the following several aspects:
First, it’s size that matters.(3)In October 2003, quality broadsheet The Independent began producing what it preferred to call a compact edition —small-sized—along with the main broadsheet sized newspaper. This had a stunning effect on circulation—sales went up by 20% year-on-year—and The Times followed suit launching its own compact edition. Both newspapers are now exclusively available in compact form.
The Guardian, which denounced the original shift to compact before planning and then junking its own compact format, switched in September 2005 to a mid-size format between newspaper in small size and broadsheet, known as the " Berliner". This is roughly the same width as a newspaper in small size(thus easy to open using public transport), but taller, and therefore giving more flexibility in page design. Its sister paper The Observer also followed suit in January 2006.
The Daily Telegraph is the only remaining weekday broadsheet. It apparently gained from The Times when the latter switched to newspaper in small size, and sees the broadsheet size as being a differentiator—some advertising has claimed that Telegraph readers have a "broader view".
(4)The Sunday Telegraph and most sections of The Sunday Times are also in broadsheet size.
(5)The second aspect is the political leanings in some papers. The two most-popular newspapers are The Sun and The Daily Mirror. Bitter rivals, the papers traditionally hold very differing political views.(6)The Sun being Conservative since the early 1970s, while The Mirror being Labor.
The Sun veered towards Tony Blair’s Labor Party six weeks before his victory in 1997, and has supported Labor in subsequent general elections in 2001 and 2005. However, recently the paper has been more critical of Gordon Brown, and more supportive of the leader of the opposition, David Cameron.
Third ,(7)the middle-market newspaper in small sizes, The Daily Mail and The Daily Express are concerned with a very different readership—that of affluent women.(8)Weekend supplements and carefully-placed sponsorship ensure that these titles are a cheap alternative to a magazine,(9)while sports supplements aimed at the husband aim to broaden their readership.
The Daily Mail has a reliable right-wing agenda, and is mocked by some for their over alarmist headlines, particularly about political asylum seekers, house prices and " things that give you cancer"—in 2009, The Daily Mail claimed in the same month that coffee would "give you cancer" , as well as "cure you from cancer" in different stories. However, its formula, said by former owner Lord Northcliffe to give his readers a " daily hate" , has made The Daily Mail one of the most popular newspapers in the UK.
Fourth,(10)the quality papers—the "broadsheets" , though not that size anymore, are probably the most famous to readers overseas. The Times, the UK’s oldest national newspaper, is not the most popular—that accolade falls to The Daily Telegraph, known affectionately as The Daily Torygraph because of the staunch support to the Conservative Party.
The Independent, The Guardian and the financial newspaper The Financial Times make up the rest of the so-called quality papers.
It’s important to notice, though, that the mass-market newspaper in small size sell up to four times as many copies as the broadsheets—and if you’re looking in vain for The London Times, such a newspaper title has never, in fact, existed—The Times has always been a national newspaper. The Guardian, once based in Manchester, was known as The Manchester Guardian until the sixties.
Fifth,(11)a relatively recent phenomenon in the newspaper industry has been the free morning papers. Free weekly papers are fairly common, supported by advertising and carrying little in the way of editorial. But now, with the launch of Associate’s "Metro" and similar titles in many metropolitan areas, these newspapers thrive on public transport and in busy cities.
Sixth,(12)consolidation seems one of the ways forward. The Times and The Sun’s parent company also owns Sky television, the UK’s satellite television service. The Guardian group now owns the Smooth FM and Real Radio stations, as well as probably the biggest Internet presence for a newspaper. On a local scale, the Kent Messenger group also owns the local KM fm radio stations in many areas of Kent, and aggressively cross-promotes them.
(13)New sizes and formats were held to arrest the decline of newspaper buying. In June 2004, newspaper sales were declining year-by-year by 4.7%—the only increases worldwide, in fact, coming in developing countries. However, reductions in size for some of the newspapers meant a temporary increase in circulation. And,(14)while newspaper sales have been slowly declining, consumption of news can be claimed to have vastly increased: whether from the Internet, or one of the many non-stop news channels available to UK viewers.
Newspaper companies own their content. The best way of consumption of this content at present is on small sheets of dead, pulped, reformed, wood. It requires no recharging: losing a newspaper is not a major problem: and delivery and availability is easy.(15)However, all national papers now have their own websites: some are shifting classified advertising away from the printed paper. Content is a useful commodity—and the way this is presented in the future may well change. The cleverest newspapers will adapt to use their content in different ways.
Thank you for attending the lecture. If you have interests in other topics, please tell me now and we will talk about it next time.
选项
答案
consolidation
解析
本题考查重要细节。根据句(12)可知,联合是发展趋势之一,故答案为consolidation。
转载请注明原文地址:https://kaotiyun.com/show/VGzK777K
0
专业英语八级
相关试题推荐
ManyAmericansfindsilenceuncomfortableduringabuffetoraformaldinner.SointheStatesthereisawidespreadpracticeof
HowtoWriteaThesisI.Introductionpart—writingthe【B1】______afterfinishingtherest【B1】______—includingahookatthe
Allthroughmyboyhoodandyouth,Iwasknownasanidler;andyetIwasalwaysbusyonmyownprivateend,whichwastolearnt
ConsiderationsofLearning-centeredTeachingI.IntroductionA.goalofmostcourses:toenhancestudents’understanding—differ
Mandarin,orputonghua,isthestandardservicesectorlanguageinourcountry.Butrecently,employeesatabigcity’ssubwa
Withtheimprovementofpeople’slivingstandardandthepopularizationoftheInternet,theconsumptionpatternofthegeneral
Cross-culturalLivingInadaptingtoanewculture,expecttogothroughthreedistinctstages.Iwillgiveyousomeideas
Cross-culturalLivingInadaptingtoanewculture,expecttogothroughthreedistinctstages.Iwillgiveyousomeideas
美国《幸福》杂志曾在征答栏中刊登过这么一个题目:假如让你重新选择,你做什么?一位军界要人的回答是去乡间开一个杂货铺;一位劳动部长是想做一家饮料公司的经理……其间也有一般百姓的回答。想做总统的,想做外交官的,想做面包师的,应有尽有。但是,很少有人想做现在的自
A、Illinois.B、NewMexico.C、NewJersey.D、Oregon.D
随机试题
先在洞室开挖一个小导洞,采用锚杆支护和预灌浆方法对围岩进行加固,然后进行隧洞扩大开挖的方式是()。
人的心理活动的最高级形式是()。
症状限制性试验的停止指征不包括
A.救死扶伤不辱使命B.尊重患者平等相待C.依法执业质量第一D.尊重同仁密切协作依法独立执业,科学指导用药,保证公众用药安全、有效、经济、适当是指
下列情形中,哪些行为构成非法经营同类营业罪?
计算机、录像机属于铁路运输中规定的第三类包裹。()
案例:下面是学生小李在解答一道题目时的解法:题目:关于x的不等式组只有3个整数解,则a的取值范围是________。[解]由不等式组得,a<x<—20因为不等式组只有3个整数解,即为—3,—4,—5,所以—6<a<—5。问题:如果你是小李的老
秘书部门检查督办工作不需依靠下属的职能部门。()
经过延安整风和党的七届二中全会,实是求事的思想路线在全党得到了确立。()
A、 B、 C、 D、 B分析第一套图形,其规律是将前两个图形叠加在一起,去同存异得到第三个图形,所以第二套图形进行叠加后,可以得到B图形,所以正确答案为B。
最新回复
(
0
)