首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend tha
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend tha
admin
2019-06-23
52
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群的)retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reeboks exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
Although the Reebok Company has solved the problem of fulfilling its orders, it_____.
选项
A、does not want to further expand its retailing network
B、still limits the number of shoes supplied to stores
C、is still particular about who sells its products
D、still carefully chooses the manufacturers of its products
答案
C
解析
第3段倒数第2句提到“供不应求的问题似乎已得到控制,但公司仍然严格挑选分销商”,C与文中观点一致,为正确选硕。
转载请注明原文地址:https://kaotiyun.com/show/VJX7777K
0
大学英语六级
相关试题推荐
傣族(theDaiNationality)是中国少数民族之一,主要居住在云南省的西双版纳。傣族历史悠久,在不同时期有不同的名称。傣族自称是“傣”,意为酷爱自由与和平的人。新中国成立后,正式将该民族定名为傣族。傣族人口约有120万,绝大多数的傣族人都信仰
Depression[A]Inbed,youtossandturn,unabletogetagoodnight’ssleep.Youfeelanxiousandworried.There’splentytod
Depression[A]Inbed,youtossandturn,unabletogetagoodnight’ssleep.Youfeelanxiousandworried.There’splentytod
Depression[A]Inbed,youtossandturn,unabletogetagoodnight’ssleep.Youfeelanxiousandworried.There’splentytod
Depressionisoneofthedarkdemons(恶魔)ofadolescence.Upto1in12Americanteenagersisaffected,accordingtotheNationa
A、Totellhimhehasgotthepostofamanager.B、Tohaveaprivateconversationwithhim.C、Toinformhimsomethingaboutthei
A、Salesincreasesinglobalmarkets.B、Consumersincreaseinglobalmarkets.C、Morefamousbrandsmakemoreprofits.D、Peoplebo
A、Gettinghelpfromelectroniccigarettes.B、Usingmedicineornicotinepatches.C、Keepingawayfrompressureandanxiety.D、Usi
A、Theonewiththelowestprice.B、Theonefromafamousmaker.C、Theonethatisonsale.D、Hedoesn’tcareabouttheprice.C男
A、Itlimitsthenumberoftopicsitcancover.B、Itisanewkindofencyclopediaaboutbooks.C、Itisaveryfamousnot-for-pro
随机试题
简述因显失公平而订立合同的条件。
某企业已经进入稳定发展时期,将持续经营下去,预测未来年收益额将维持在380万元的水平上,根据资料确定国库券利率为10%,风险报酬率为4%,资本化率为12%,则该企业的评估值最接近()
噻嗪类引起的不良反应不包括
A.膈肌B.肋间内肌C.肋间外肌D.腹肌E.斜角肌用力呼气但腹部活动受限时发生收缩的肌肉是
A.白虎加入参汤B.竹叶石膏汤C.通幽汤D.沙参麦冬汤噎膈,食入不下,纳食则吐,胸膈疼痛,固着不移,肌肤枯燥,舌质紫暗,脉细涩,治宜选用
复合材料基体包括( )。
根据《民事诉讼法》的规定,该纠纷应由()法院管辖。如果亿利公司在判决之前提出先予执行的申请,受诉法院()裁定先予执行。
关于物业管理招标投标的说法,错误的是()
简述夸美纽斯关于“教育适应自然"的思想。
A.qualifiedB.conductedC.reactionsD.privatelyE.responsesF.employersG.conservativeH.presentlyI.surviveJ.pos
最新回复
(
0
)