2. 外语
  3. Marketing by e-mailing is on the increase.Compared to other media, e-mail messages are extremely cheap to send.With TV, you are

Marketing by e-mailing is on the increase.Compared to other media, e-mail messages are extremely cheap to send.With TV, you are

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问题     Marketing by e-mailing is on the increase.Compared to other media, e-mail messages are extremely cheap to send.With TV, you are spending on ad agencies and cable channels.With print ads, you are helping to keep newspapers and magazines alive.Direct mail costs more than $600 per thousand pieces.With e-mail, there are almost no costs at all.Its low cost makes e-mail marketing become the most cost-effective (划算的) advertising method available today.
    With TV, you do not know who is watching your ads.Even with direct mail, you cannot be sure that your mail has been delivered, or that anyone reads it when it gets there.With e-mail, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on (点击), and what part of your message was working.
    Because of electronic links, those who open your e-mails can do their own research: they can explore and see any of the thousands of products that you sell.They can see the colors and sizes.They can, and they do, read ratings and reviews.They can put products in their shopping carts and buy them.
What enables the e-mail ad readers to do their own research?
选项 A、The TV program ratings and reviews.
B、The product’s color and size.
C、The electronic links.
D、The shopping carts.
答案C
解析 由关键词do their own research定位到文章第三段第一句。定位句指出，因为有电子链接，打开电子邮件的人能够自己搜索产品进行了解并且查看你所销售的上千种产品中的任何一款。题干问的是什么使电子邮件广告的读者能够自己进行了解，对比定位句，答案由Because of引出，由此确定C)“电子链接"为本题的答案。
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