首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below from a leisure industry magazine and the questions. •For each question 13—18, mark one letter (A. B, C o
•Read the article below from a leisure industry magazine and the questions. •For each question 13—18, mark one letter (A. B, C o
admin
2010-01-22
52
问题
•Read the article below from a leisure industry magazine and the questions.
•For each question 13—18, mark one letter (A. B, C or D) on your Answer Sheet for the answer you choose.
Cruise Ship: Where to Go
Passengers on cruise ship holidays, as they are described on TV programs and films, usually appear to be both wealthy and elderly. Such people do not, however, accurately represent the 6.8m passengers who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on appealing to younger, less wealthy people, giving them an experience more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with young children are no longer so rare on cruise ships. Partly as a result, the number of passengers taking a cruise has increased by an average of 8.5% a year since 1990.
Cruise Star is now the world’s largest cruise line. The other two major companies are Intersail and Seaways. Together these three carry nearly half the world’s cruise passengers and make almost all the industry’s profits. For the 30 or so smaller firms, life is much tougher. That is because sheer size brings so many benefits to the large firms. They can negotiate bulk discounts on supplies such as food and fuel, and even, if they order enough of them, on ships. A secondary disadvantage for the smaller operators is that they cannot spread overheads such as marketing as broadly. A significant part of the cost of sending people on a cruise happens before they go on board the ship. The three large companies between them spend more than $100m a year on TV advertising in America. They employ armies of salesmen. Delivering passengers to the ship is part of the package deal and, once again, volume means savings: Cruise Star is the biggest single buyer of airline tickets in America.
Cruise Star has ten ships, with four more on order for delivery by 1999. Intersail is building at a similar rate, hoping to expand today’s fleet of ten ships to 14 by 1998. Seaways will add three more ships to its present nine. The 30 ships on order throughout the industry will increase cruising capacity by 40% by 1998. Some analysts suspect that even the big companies will find it difficult to fill all those extra cabins. They make a comparison with the overcapacity in the airline market in the early 1990s, When aircraft ordered at a time of growth arrived during the recession. And they point out that, after steady growth, the American market was flat in 1995, with firms offering discounts up to 30% in order to fill cabins.
The big firms reckon that this pessimism is overdone. This year has started well. But if the industry’s outlook ends up being rougher than it hopes, many smaller firms will face a choice: go for specialized business, go out of business, or get taken over by a larger business. Already more than 40 small companies offer an increasing variety of cruises, ranging from archaeological tours of the Black Sea to ecological cruises to the Galapagos Islands. This trend seems set to continue, although in fast-growing Asis, a few mid-sized firms may one day rise to challenge the top three. However, in more established markets, smaller firms are being squeezed out. For instance, Gentle Waves, which has debts of $850m, has already been approached by Cruise Star, who wanted to buy a majority share of the company. The negotiations came to nothing, but analysts think they will revive if Gentle Waves’ problems go on.
What problem do analysts think cruise companies may have? ______
选项
A、They will be dependent on the airline business.
B、They will not be able to sell enough tickets.
C、They will have to face a recession.
D、They will not be able to offer discounts.
答案
C
解析
通过第三段可看出,连大公司也觉得客源少,游艇公司可能会打折30%以上来“填满”船舱。可见,游艇公司主要面临的是经济萧条(recession)的问题。
转载请注明原文地址:https://kaotiyun.com/show/VOsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthefollowingarticleaboutofficework.Eachquestionhasfoursuggestedanswersorwaysoffinishingthesentence,A,B,
Readthefollowingarticleaboutofficework.Eachquestionhasfoursuggestedanswersorwaysoffinishingthesentence,A,B,
•Readthetexttakenfromabusinessmagazine.•Choosethebestsentencetofilleachofthegaps.•Foreachgap(9-14),m
•Readthetexttakenfromabusinessmagazine.•Choosethebestsentencetofilleachofthegaps.•Foreachgap(9-14),m
•Readthetexttakenfromabusinessmagazine.•Choosethebestsentencetofilleachofthegaps.•Foreachgap(9-14),m
•Readthetextbelowaboutcommunicatingingroups.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammatica
•Readthetextbelowaboutcommunicatingingroups.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammatica
BusinessEthicsBusinessethicsareaformofappliedethicsthatexamineethicalprinciplesandmoralorethicalproblemst
•Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutbroadeningcorporateresponsibility.•Whichextr
随机试题
外花键的平行度是指键侧之间的平行度,不包括键侧与工件轴线的平行度。()
僵蚕与地龙均能
女性,25岁。平时无出血倾向,食欲良好。检查发现红细胞3×1012/L,Hb90g/L,WBC8.0×109/L。血清总胆红素82μmol/L,非结合胆红素62μmol/L,ALT20U/L,ALP10U/L。此患者黄疸可能属于
某单位职工陈某,已按规定交纳住房公积金,现陈某准备购置个人住房。房地产经纪人在为陈某制定贷款方案是要考虑陈某的实际经济承受能力,月还款一般不应超过家庭总收入的()。
故事:母鸡萝丝去散步母鸡萝丝出门去散步,她走过院子,狐狸紧紧地跟在后面。院子的中央有一只钉耙,狐狸一脚踩在钉耙上,钉耙一下子竖起来,“啪”的一声打在狐狸的脑门上,狐狸被打得头昏眼花。母鸡继续往前走,她绕过池塘,狐狸还是紧紧地跟
根据以下资料,回答下列问题。2010年,某省广电实际总收入为145.83亿元,同比增长32.07%。其中,广告收入为67.08亿元,同比增长25.88%;有线网络收入为45.38亿元,同比增长26.35%;其他收入为33.37亿元,同比增长57.3%。
(97年)设随机变量X的绝对值不大于1,P(X=-1)=,P(X=1)=.在事件{-1<X<1}出现的条件下,X在区间(-1,1)内的任一子区间上取值的条件概率与该子区间的长度成正比.试求X的分布函数F(χ)=P(X≤χ).
在窗体上画一个命令按钮,然后编写如下程序:OptionBase1PrivateSubCommand1_Click()DimArr(10)AsIntegerFori=1To10Arr(i)=11-iNextix=InputBox(
若有下面的程序片段:int[12]={0},*p[3],**pp,i;for(i=0;i<3;i)p[i]=&a[i*4];pp=p则对数组元素的错误引用是
Withthedevelopmentoftechnology,mobilephoneshavemoreandmorefunctionsandlotsofcollegestudentsareengagedintheir
最新回复
(
0
)