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Soft-drink sales have been declining for nine straight years. This is much more than a trend—it’ s a fundamental shift in consum
Soft-drink sales have been declining for nine straight years. This is much more than a trend—it’ s a fundamental shift in consum
admin
2019-06-03
12
问题
Soft-drink sales have been declining for nine straight years. This is much more than a trend—it’ s a fundamental shift in consumer tastes that【C1】______a major problem for soda makers, no matter how【C2】______their product combination might be.
The latest numbers are astonishing, but not surprising. Sales of soda fell 3 %【C3】______volume in 2013 , to the lowest levels since 1995 , 【C4】______to a report from Beverage Digest issued on Monday. That would be a big【C5】______no matter what, and it’ s more than double 2012 ’ s decline. People are moving away from soda at a(n)【C6】______rate.
At this point, companies like Coca-Cola and Pepsico must be【C7】______not on what they’ re doing to save their flagship brands, but on how well they’re【C8】______those brands’ decline. Of course that’ s not easy for companies that are named for those very brands, so they’re still crazily trying to【C9】______how to at least stop the losses, even as they wisely continue to invest in【C10】______like energy drinks, sports drinks, and flavored water.
Pepsico took measures such as trying a new bottle design and signing with Beyoncd, 【C11】_______sales have continued to decrease.
And the hoped-for savior of the business—diet drinks with【C12】______sweeteners—are no help. Up until a few years ago, sales of diet sodas were falling at about the same rate as the sugar-filled ones. Now they’re actually falling faster【C13】______consumers continue to hear about health【C14】______. Just yesterday, a study was released indicating that consumption of diet soda can【C15】______the risk of cardiovascular disease in older women.
But health concerns are not the only problem. If they were, it would seem【C16】______that energy drinks, sports beverages, coffee-based beverages, and flavored waters would be taking up the slack. But they are. That’ s a further【C17】______that what’ s doing soda in is the increase of【C18】______in the beverage aisle, especially those【C19】______at young people, a growing number of whom think of Coke, Dr. Pepper, Sprite, and Pepsi—Beyond notwithstanding—【C20】______the stuff their grandparents drank in the old days.
【C16】
选项
A、unlikely
B、probable
C、surprising
D、actual
答案
A
解析
本题考查形容词辨析。分析可知:对健康的担忧不是唯一的问题,如果是的话,能量饮料等就______填补市场空白。此处与下文形成转折,下文是they are,那么上文与此对应应该是“不可能这样”,因此A.unlikely“不可能的”为正确答案。probable“可能的”,actual“真实的,实际的”,surprising“使人吃惊的”,均与题意不符。
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0
考研英语一
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