首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving
admin
2013-06-17
54
问题
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers.
The primary purpose of the passage is to ______.
选项
A、contrast possible outcomes of a type of business investment.
B、suggest more careful evaluation of a type of business investment.
C、illustrate various ways in which a type of business investment could fail to enhance revenues.
D、trace the general problems of a company to a certain type of business investment.
答案
B
解析
主题题型。A.对比一种投资的不同结果。文章并未对比,直接指出其无效。B.正确,建议对一种投资作更深入评价。文章首句即提出不能无限高估提高服务的效果。C.“various ways”无。D.追溯一类型投资的主要问题,原文没有相应的文字支持。
转载请注明原文地址:https://kaotiyun.com/show/VVM7777K
0
大学英语四级
相关试题推荐
RoadRageAlltheRageTomanypeopletheterm"RoadRage"describesarelativelymodemconceptofdrivers"gettingworkedu
ArewomenbehindthescenesinHollywoodgettingthesametreatmentasmen?Thesignslookgood.Womenrunthreeofthesevenma
Everyexecutiveisresponsibleforthesuccessofthecompany______(无论做什么工作).
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Thewordconservationhasathrifty(节俭)meaning.Toconserveistosaveandprotect,toleavewhatweourselvesenjoyinsuchgo
Thewordconservationhasathrifty(节俭)meaning.Toconserveistosaveandprotect,toleavewhatweourselvesenjoyinsuchgo
Thewordconservationhasathrifty(节俭)meaning.Toconserveistosaveandprotect,toleavewhatweourselvesenjoyinsuchgo
Aremarkablevarietyofinsectsliveinthisplanet.Morespeciesofinsectsexistthanallotheranimalspeciestogether.Insec
随机试题
A.i.d.B.i.V.gtt.C.i.m.D.i.v.E.i.h.皮下注射的缩写是
石韦不具有的功效是
氢键效应诱导效应
【背景资料】某新建办公楼工程,总建筑面积18600m2,地下2层,地上4层,层高4.5m,筏板基础,钢筋混凝土框架结构。在施工过程中。发生了下列事件:事件1:工程开工前,施工单位按规定向项目监理机构报审施工组织设计,监理工程师审核时,发现“施工进度计
2011年8月22日,甲地风公司与乙地信公司在丙地签订了《经销贸易协议》,协议约定风公司委托信公司代理销售“风”系列电动童车,付款方式为第一批先发货,货到3天内付清款项;从第二批起每批由信公司先付款,风公司收款后立即发货。合同签订后,风公司依约向
下列有关实质性分析程序的适用性说法中正确的是()。
“劣币驱逐良币”规律发生在()。
中国共产党和民主党派合作的政治基础是()。
九一三事件以后,周恩来主持中央日常工作。在他主持中央日常工作期间,我国外交上所取得的重要成就有()。①恢复我国在联合国的合法席位②中日邦交正常化③中美建立正式外交关系④第一次以世界五大国的地位参加日内瓦会议
Doeswaterhavememory?ThepracticeofhomeopathywasfirstdevelopedbytheGermanphysicianSamuelHanuman.Duringresear
最新回复
(
0
)