首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Book Value A Older people in particular are often taken aback by the speed with which the Internet’s "next big thing" can cease
Book Value A Older people in particular are often taken aback by the speed with which the Internet’s "next big thing" can cease
admin
2011-01-14
41
问题
Book Value
A Older people in particular are often taken aback by the speed with which the Internet’s "next big thing" can cease being that. It even happens to Rupert Murdoch, a septuagenarian me dia mogul. Two years ago he bought MySpace, a social-networking site that has becomed the world’s largest. The other day, however, Mr Murdoch was heard lamenting that MySpace appears already to be last year’s news, because everybody is now going to Facebook, the second-largest social network on the web, with 31 million registered users at the last count Facebook was started in 2004 by Mark Zuckerberg, a student at Harvard and not even 20 a the time, along with two of his friends. The site requires users to provide their real names and e-mail addresses for registration, and it then links them up with current and former friend., and colleagues with amazing ease. Each Facebook ,profile" becomes both a repository of each user’s information and photos, and a social warren where friends gossip, exchange messages and "poke" one another.
B Facebook is generating so much excitement this summer that bloggers are likening Mi Zuckerberg to Steve Jobs, the charismatic boss of Apple, and calling his company "the nex Google" on the assumption that a stock market listing must be imminent. It may be. Mr Zuck. erberg has rejected big offers from new- and old-media giants such as Yahoo! and Viacom One of his three sisters, who also works for Facebook, has posted a silly video online that makes fun of Yahoo!’s takeover bid and sings about "going for IPO". And Facebook has advertised for a "stock administration manager" with expertise in share regulations. Yet Mr Zuckerberg insists that he is "a little bit surprised about how focused everybody is on the ’exit’." The truth is that he is sick of talking about it. The venture capitalists backing Facebook may want to cash out, but Mr Zuckerberg is only 23 and doesn’t need the money. He also happens to believe—rather as Google’s young founders do—that he can, and should, change the world. A flotation would be a big distraction.
C Metaphorically, Mr Zuckerberg views himself as similar to the pioneering Renaissance map-makers who amassed and combined snippets of information and then charted new lands and seas so that other people could use their maps to find, say, new trade routes. In Mr Zucker-berg’s case, the map charts human relationships. Whereas many of the other social networks on the web primarily help people to make new contacts online—whether for hanky panky, marriage or business—Mr Zuckerberg is exclusively interested in "mapping out" the "real and pre-existing connections" among people, he says.
D The fancy mathematical name he has for this map is a "social graph", a model of nodes and links in which nodes are people and connections are friendships. Once this social graph, or map, is in place, it becomes a potent mechanism for spreading information. For instance, he says, "we automatically know who should have a new photo album," because as soon as one person uploads it to the site, all her friends see it, and the friends of friends might notice too. Other social networks can also do this, of course, but Facebook is distinctive in several ways. First, it is currently considered classier than, say, MySpace. One academic researcher argues that Facebook is for "good kids", whereas MySpace is for blue-collar kids, "art fags", "goths" and "gangstas". Facebook’s roots are indeed preppie. Mr Zuckerberg took Latin, Greek and fencing at Phillips Exeter Academy and started Facebook at Harvard, after all. From there, it spread to other elite universities, and it only opened up to the general population last September.
E Mr Zuckerberg, however, thinks that the bigger difference is that Facebook is now becoming a "platform". By this he means that it is evolving into a technology on top of which others can build new software tools and businesses. In May, Mr Zuckerberg opened Facebook up for outsiders to do just that, promising that any advertising revenues that third parties collect within Facebook are theirs to keep. Already, thousands of little tools have been created that allow Facebook users to share and discover music, play Sudoku, lend each other money, and so on. These toys can then spread through the social graph. If one user plays Sudoku, his friends see it and might try it too. These innovative uses of the social graph are, in Mr Zuckerberg’s mind, the precise analogy to the trade routes that were found once the ancient mapmakers had done their part.
F Clever though this is, the comparisons to Mr Jobs and (3oogle are not merited yet. Mr Zuckerberg has evidently studied Mr Jobs’s speaking style closely; and just as Mr Jobs is known for his uniform of jeans and a black mock-turtleneck, so Mr Zuckerberg has turned his combination of Adidas sandals, jeans and fleece sweaters into a trademark. But he has not had the chance to prove whether he has Mr Jobs’s abilities to triumph over adversity and deliver not just one big idea, but a string of them.
G Mr Zuckerberg is about to be tested in two ways. A three-year-old lawsuit is coming to court in which he is accused, in effect, of stealing the idea for Facebook from three other Harvard students. If Facebook really is going to do a (3oogle and go public, he will have to convince investors that mapmaking can be a business. One of its investors recently said revenues might come to $100 million this year. But it is not clear how much of this comes from one big deal with Microsoft, which needs Facebook as a partner and might even like it as a division. Advertising, the obvious business model, does not seem to work well on Facebook, perhaps because people go there to socialise, not to shop. Trying to make money in other ways could be risky, since it might alienate users and damage the social graph. And it is, remember, awfully easy for one "next big thing" to be overtaken by the next.
Questions 18-22
According to the text, FIVE of the following statements are true. Write the corresponding letters in answer boxes 18 to 22 in any order.
A. MySpace has more than 31 million users.
B. Mr Zuckerberg financed Facebook alone.
C. Mr Zuckerberg is not so interested in helping people to establish new contacts.
D. It is easier for people to upload photographs onto Facebook than onto MySpace.
E. Facebook is considered more upmarket than MySpace.
F. Facebook users usually copy each other.
G. Mr Jobs and Mr Zuckerberg dress differently.
H. Mr Zuckerberg has not yet proven he can deal with big problems.
选项
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/VZVO777K
本试题收录于:
雅思阅读题库雅思(IELTS)分类
0
雅思阅读
雅思(IELTS)
相关试题推荐
Lackinginformationaboutenergyuse,peopletendtooverestimatetheamountofenergyusedbyequipment,suchaslights,thata
Aspeoplerelymoreandmoreontechnologytosolveproblems,theabilityofhumanstothinkforthemselveswillsurelydeterior
Thefollowingappearedinamemofromthedirectorofalargegroupofhospitals."Inalaboratorystudyofliquidantibacterial
Somepeoplebelievethatthemostimportantqualitiesofaneffectiveteacherareunderstandingandempathy.Othersbelievethat
Severalrecentstudieshaveshownalinkbetweenhealthandstairusage.Onerecentlycompletedstudyshowsthatpeoplewholive
Thefollowingappearedinahealthnewsletter.Nosiniaisaherbthatmanyusersreporttobeaseffectiveasprescriptionmedic
Sixty-eightpeoplearesittingin20carsandeachcarcontainsatmost4people.Whatisthemaximumpossiblenumberofcarsth
Directions:Inthefollowingtypeofquestion,twoquantitiesappear,oneinColumnAandoneinColumnB.Youmustcomparethem
AsananalystfortheDepartmentofNaturalResources,youanalyzesamplesofriverwater.A2-litersampleofwatercontaineda
随机试题
西周时期实行的国家基本制度是()。
Weallhaveoffensivebreathatonetimeoranother.Inmostcases,offensivebreathemanatesfrombacteriainthemouth,althou
能迅速杀灭繁殖期细菌的是作用物与拮抗物不是作用与同一受体或同一部位的药物相互作用是
A.杜仲B.千金子C.山茱萸D.辛夷E.天花粉木笔花的正名是()。
石灰稳定土基层裂缝的防治方法有()。
甲公司法定代表人为赵某,公司在P银行开立支票存款账户,预留签章为公司单位公章加会计机构负责人刘某的个人名章。2017年1月11日,赵某派业务员李某采购原料,刘某签发一张转账支票交给李某,但支票上未填写金额和收款人名称。李某与乙公司签订合同后,将支票交付乙公
以下不能反映区域自然地理环境影响人们的生产方式、生活习惯、文化传统等方面的一句话是()。
检索有职工的工资大于或等于“WH1”仓库中所有职工“工资”的仓库号,正确的命令是()。仓库(仓库号C(3)、所在地C(8)、人数N(2))职工(仓库号C(3)、职工号C(2)、姓名C(8)、工资I)
将考生文件夹下COFF\JIN文件夹中的文件:MONEY.TXT设置成隐藏和只读属性。
Orangehasawavelengthlongerthanthatofgreen.
最新回复
(
0
)