首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2013-01-15
25
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago,most industries concentrated primarily on the efficient production of goods,and then relied on "Persuasive salesmanship"to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing,on the other hand,focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the consumer approach is known as the marketing concept,which simply means that instead of trying to sell whatever is easiest to produce or buy for resale,the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer, each must be satisfied before trade occurs. Successful merchants and producer and each must be satisfied before trade occurs. Successful merchants and producers,however, recognize that the surest route to profit is through understanding customers,this concept has been recognized in such slogans as"Have It Your Way."And"You’re the Boss. "A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed a-longside the new. King Customer ruled!
A successful business deal can take place only when_____.
选项
A、the customer is satisfied at the expense of the company
B、a company makes a big profit
C、consumer satisfaction and company profit are given equal importance
D、priority is given to the requirements of the customer
答案
C
解析
推理题。解题点在第三段第二句。即“There are always two sides to every business activity—thefirm and the customer and,each must be satisfied before trade occurs.”意思是只有顾客和厂家都满意的情况下,交易才能进行。C选项的意思是顾客满意和公司盈利同样重要。由第一句知,公司满意主要指的是获得利润。因此,正确答案是C选项。
转载请注明原文地址:https://kaotiyun.com/show/Vb2O777K
0
考博英语
相关试题推荐
OnNewYear’sEve,NewYorkCityholdsanoutdoor______whichattractsacrowdofamillionormorepeople.
Sofarasthefoodindustryisconcerned,theprocessingofsheepandlambsisrelatively______intheUnitedStates,accountin
Likeotherblacksinthewesternhemisphere,the______majorityofAfricanAmericanswerebroughttoNorthAmericaasslavesbe
Whenherealizedthepolicehadspottedhim,theman______theexitasquicklyaspossible.
Thislittlegirlhasaparticular______forchocolate.Wheneversheseesit,shewillsnatchabarandenjoyittoherheart’s
【66】Astateuniversitypresidentwasarrestedtodayandchargedwithimpersonateapoliceofficerbecame,theauthoritiessay,h
Genetherapyandgene-baseddrugsaretwowayswecouldbenefitfromourgrowingmasteryofgeneticscience.Buttherewillbeo
Thinkaboutwhatwouldmakeyoureally,reallyhappy.Moremoney?Wrong.Smiling,well-adjustedkids?Wrongagain.Thefactisw
Consumersdeprivedoftheinformationandadvicetheyneededwerequitesimply______verycheatinthemarketplace.
Customerexperienceistheinternalandsubjectiveresponsecustomershavetoanydirectorindirectcontactwithacompany.71
随机试题
下列引起火灾的原因中,属于明火的是()。
1)______JeanPiaget2)______M.A.K.Halliday3)______J.Schumann4)______JosephH.Greenberg5)___
f(x)=1+cosx是(-∞,+∞)内的().
A.泻阳明热结,行气消痞B.和解清热,除少阳之邪C.和胃降逆,治呕逆不止D.理气和血,除心下急痛E.柔肝缓急止痛,治腹中实痛
患者,女,33岁,已婚。孕3堕3。头晕目眩,神疲乏力,心悸气短,舌质淡、苔薄白,脉细弱。治疗应首选
关于一人有限责任公司,下列说法中正确的有()。
在其他教育基本要素都具备的情况下,在教育过程中起决定作用的是()
简述“曹衣出水,吴带当风”。
2017年5月27日,柯洁与AlphaGo的三番棋第3局战罢,柯洁执白中盘负于AlphaGo,以0:3的结果完败于人工智能,本次人机大战全部赛程至此结束。AlphaGo在本次人机大战中展现出的实力,已经明显比人类选手高出一大截,世界围棋的最强者们在Alph
—So______?—Well,sheexaminedme.Sheputathermometerinmymouthandtookmytemperature.Shesaiditwasnormal.
最新回复
(
0
)