2. 外语
  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas.
A What is important when...?
Fixing a price for a new product
    Cost
    Profit
    Competitors’ prices
B What is important when...?
Developing enterprise culture
    Innovation
    Commitment
    Team spirit
选项
答案Topic A I think three factors are important when we fix a price for a new product. The first factor we should consider is cost, which includes material, transportation, advertising ad package fee etc. It is impossible for us to set a price lower than the cost. The second important factor is profit. The purpose of starting up a business is to earn profits, so we must consider it carefully before we decide how much money we could make. The third factor that cannot be ignored is competitors’ prices. The price of our product should be a little lower than that of the same products. When our product has the same good quality as other competitors’, a competitive price will help us capture the market. Topic B When we talk about developing enterprise culture, I think three things are important. Firstly, innovation is crucial. Continuous innovation is fundamental for a business to survive the fierce competition. Secondly, commitment is another key point. The enterprise culture we want to develop is the one in which all the staff members could dedicate themselves to their work. Thirdly, team spirit is also very important. The development and growth of a business cannot just rely on any individual. Everyone should pitch in and cooperate with and help each other. The power of a team is ever greater than that of an individual.
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