首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
admin
2017-08-11
59
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms invest a lot on the image of their brands to【C2】______sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】______" brands based on consumers’【C4】______and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】______Apple remains the world’s most【C6】______brand, worth $185 billion,【C7】______the head of three major technology companies. However, it may have been a【C8】______year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】______and margins have been【C10】______. And Apple hasn’t unveiled a major new product since last October.【C11】______. none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】______being startlingly innovative.
Microsoft, which tried to be startling by【C13】______a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】______its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】______growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】______sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China
Luxury【C17】______companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】______its online and mobile presence. The biggest riser this year,【C19】______. is Prada, whose brand value【C20】______63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C14】
选项
A、boosting
B、reducing
C、keeping
D、adjusting
答案
A
解析
三星的品牌价值排名上升的部分原因得益于其创新,另一部分与其在广告方面的投入有关。A项boosting“增加”,指三星把广告费增加到了16亿美元。
转载请注明原文地址:https://kaotiyun.com/show/VzIZ777K
0
考研英语一
相关试题推荐
Writealettertothecustomerservicecenterofanonlinestore,complainingaboutthequalityofthenewipadanddemandinga
Expectationssurroundingeducationhavespunoutofcontrol.Ontopofaseven-hourschoolday,ourkidsmarchthroughhoursof
Expectationssurroundingeducationhavespunoutofcontrol.Ontopofaseven-hourschoolday,ourkidsmarchthroughhoursof
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
随机试题
下列哪些症状是由肺癌的非转移作用所致()
联系实际阐述学校美育的主要任务。
简述我国中小学的德育途径。
呃逆,唐代以前称为
为防猝死,急性肾衰竭少尿期的患者应密切监测的指标是
根据《建设工程质量管理条例》的相关规定,施工单位在施工中偷工减料的,使用不合格的建筑材料、建筑构配件和设备的,或者有不按照工程设计图纸或者施工技术标准施工的其他行为的,将被责令改正,处()。
一般资料:求助者,男性,76岁,退休干部。案例介绍:求助者年轻时曾到外国留学,成绩非常优秀,回国后担任技术干部,是非常出色的业务领导,获得了很多荣誉。退休后对自己的生活不满意,和老伴经常吵嘴,认为老伴总是不听自己的,干什么都不合自己的意。不喜欢儿
某次考试有一道多项选择题,共有A、B、C三个选项。参加考试的人中,共有20人选了A,15人选了B,10人选了C。其中选了两个选项的有5人,选了三个选项的有3人,还有2人未答此题。问有多少人参加考试?()
用拉格朗日中值定理.[*]且函数f(t)=lnt在[x,1+x]上满足拉格朗日中值定理,所以存在ξ∈(x,1+x),使得[*]
Fromthefirstparagraph,wegettheimpressionthatItcanbeinferredfromthepassagethatFeld’sdaughterwasallEXCEPT
最新回复
(
0
)