首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
● Read the text below about a company’s products. ● For each question 23-28, choose the correct answer. ● Mark one letter (A, B,
● Read the text below about a company’s products. ● For each question 23-28, choose the correct answer. ● Mark one letter (A, B,
admin
2010-07-07
75
问题
● Read the text below about a company’s products.
● For each question 23-28, choose the correct answer.
● Mark one letter (A, B, or C) on your Answer Sheet.
Chairman’s Statement
Despite the appearance of a new competitor on the market the company continued to grow and increase its market share throughout 2000. Partly in response to this new threat but, more importantly, as part of a strategy for growth, several key decisions were taken this year. The most significant new developments included a range of vitamin rich children’s drinks and low calorie diet drinks, which both proved very popular.
The company is still best known for its range of refreshing fruit drinks and, not surprisingly, these were our biggest sellers once more. There were two new additions to the range last year, Squish! and Liquid Sunshine, both of which have a distinctive Caribbean flavour. The first sales figures suggest that our expensive TV advertising campaign was very successful and that these products will soon be as popular as the rest of the fruit drink range.
Growth in the keep-fit and health markets meant our energy drinks did well in 2000. Sales of one brand, Booster! , were second only to fruit drinks in April The strength of this particular market also explains the success of our new diet drinks.
There were, however, big differences in the performance of our older products. The company’s oldest product, mineral water, continued to enjoy a healthy share of a very profitable mass market. It seems our customers are still happy to stay with the brand despite the increasing number of competitors’ products. Unfortunately, the same cannot be said of our Ice-T and Chocomania drinks. Sales showed an initial increase in the summer after we relaunched both products but customers soon bought other brands and total annual sales for both product ranges were disappointing.
The company also said goodbye to its own brand of cola, launched in 1998. After two unsuccessful years of trying to break into the huge cola market 2000 looked like being another poor year. The company finally accepted that it had made a wrong decision and stopped production in September of that year.
选项
A、It faced increased competition.
B、It wanted to enter new markets.
C、It initiated a policy of expansion.
答案
C
解析
在第一段中提出两个原因,一个是增加市场占有量,另一个量也是最重要的是因为关键性的决策在今年实施了,因此C是合适。
转载请注明原文地址:https://kaotiyun.com/show/W7EO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
U.S.lightcrudeforSeptemberdeliverysettledat$47.27,up52cents,ontheNewYorkMercantile.Exchange,thenroseanother
A.TechniquePublicationsAdministrator1.Collegebusiness/engineeringdegreeispreferred.2.Associate/threeyears’au
"Today,Californiatookoffagiantsteptowardabrighterfutureforthe【S1】______frailelderlypatientswhoreceivecar
•Readtheintroductionbelowaboutaconference.•ChoosethebestwordtofilleachgapfromA,B,CorDontheoppositepage.
•ReadthearticlebelowaboutcommonStockandPreferredStockandthequestions.•Foreachquestion(13-18),markoneletter(
•Readtheadvertisementbelow.•ChoosethebestwordorphrasetofilleachgapfromA,B,C,orDontheoppositepage.•Forea
•ReadthearticlebelowaboutArmaniflagshipstoreinShanghai.•Choosethebestsentencefromtheoppositepagetofilleacho
•Readthememobelowaboutbusinessreportwriting.•ChoosethebestwordtofilleachgapfromA,B,CorDontheoppositep
•Readtheextractbelowfromacompanychairman’sannualreporttoshareholders.•ChoosethebestwordtofilleachgapfromA
Lookatthenotesbelow.Someinformationismissing.Youwillheartwopeoplediscussinganinvoice.Foreachquestion,fillin
随机试题
A、Itwasbasedonthesymptomsthemanhaddescribed.B、Itwasprescribedconsideringpossiblecomplications.C、itwasgivenacc
资格预审在一般情况下应采用()。
报表系统中,报表结构包括()。
合同已经有效订立的,当事人必须全面履行,否则将承担相应的违约责任。()
下列关于贴现现金流估值法(discountedcashflow,DCF)的描述中,错误的是()。
长江公司于2014年1月1日以货币资金3100万元取得了大海公司30%的有表决权股份,对大海公司能够施加重大影响,大海公司当日的可辨认净资产的公允价值是10000万元。大海公司于2014年度实现净利润1000万元,未分派现金股利,因可供出售金融资产公允价
下列各项中,说法不正确的有()。
下列因素中,不会导致商品需求曲线发生位移的是()。
教师职业的最大特点是其职业的系统化。()
TheRedCrossinsiststhatthereisabetterwaytouse______cropstofeedmillionsofchildrenaroundtheworld.
最新回复
(
0
)