首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
● Read the text below about a company’s products. ● For each question 23-28, choose the correct answer. ● Mark one letter (A, B,
● Read the text below about a company’s products. ● For each question 23-28, choose the correct answer. ● Mark one letter (A, B,
admin
2010-07-07
64
问题
● Read the text below about a company’s products.
● For each question 23-28, choose the correct answer.
● Mark one letter (A, B, or C) on your Answer Sheet.
Chairman’s Statement
Despite the appearance of a new competitor on the market the company continued to grow and increase its market share throughout 2000. Partly in response to this new threat but, more importantly, as part of a strategy for growth, several key decisions were taken this year. The most significant new developments included a range of vitamin rich children’s drinks and low calorie diet drinks, which both proved very popular.
The company is still best known for its range of refreshing fruit drinks and, not surprisingly, these were our biggest sellers once more. There were two new additions to the range last year, Squish! and Liquid Sunshine, both of which have a distinctive Caribbean flavour. The first sales figures suggest that our expensive TV advertising campaign was very successful and that these products will soon be as popular as the rest of the fruit drink range.
Growth in the keep-fit and health markets meant our energy drinks did well in 2000. Sales of one brand, Booster! , were second only to fruit drinks in April The strength of this particular market also explains the success of our new diet drinks.
There were, however, big differences in the performance of our older products. The company’s oldest product, mineral water, continued to enjoy a healthy share of a very profitable mass market. It seems our customers are still happy to stay with the brand despite the increasing number of competitors’ products. Unfortunately, the same cannot be said of our Ice-T and Chocomania drinks. Sales showed an initial increase in the summer after we relaunched both products but customers soon bought other brands and total annual sales for both product ranges were disappointing.
The company also said goodbye to its own brand of cola, launched in 1998. After two unsuccessful years of trying to break into the huge cola market 2000 looked like being another poor year. The company finally accepted that it had made a wrong decision and stopped production in September of that year.
选项
A、It faced increased competition.
B、It wanted to enter new markets.
C、It initiated a policy of expansion.
答案
C
解析
在第一段中提出两个原因,一个是增加市场占有量,另一个量也是最重要的是因为关键性的决策在今年实施了,因此C是合适。
转载请注明原文地址:https://kaotiyun.com/show/W7EO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
CanadianvideobasedcommunicationcompanyVideoArchandChileansystemsintegratorAdexushaveformedaUS$2.5mnjointventur
A.WeareaworldleadingManufacturingProcessManagementsoftwaresolutionsproviderforElectronicsManufacturingIndustry
A.TechniquePublicationsAdministrator1.Collegebusiness/engineeringdegreeispreferred.2.Associate/threeyears’au
A.ManagementTrainee1.Nomajorrestriction,graduatestudentsofTopUniversitiesinChinawhoareinGradeTwoareprefer
A.Weareaworldmarketleadingmultinationalcompanyinfoodpresentationandonboardservicesfortravelindustry.Moreth
A.Modeler1.TwoyearsofworkexperiencewithatopmanagementconsultingfirmandMaster’sdegreefromtopuniversityinq
"Today,Californiatookoffagiantsteptowardabrighterfutureforthe【S1】______frailelderlypatientswhoreceivecar
•Readtheadvertisementbelow.•ChoosethebestwordorphrasetofilleachgapfromA,B,C,orDontheoppositepage.•Forea
•Readtheadvertisementbelow.•ChoosethebestwordorphrasetofilleachgapfromA,B,C,orDontheoppositepage.•Forea
•Readthearticlebelowaboutcommonproblemsaffectingmergers,andthequestionsontheoppositepage.•Foreachquestion(1
随机试题
架空通信光缆与架空20-110KV电力线路交越时两线最小垂直净距为()。
A.5-HT受体激动药B.5一HT拮抗药C.H1受体阻断药D.H2受体阻断药E.白三烯拮抗药西咪替丁是
诊断生殖器结核,正确的是
骨碎补的功效是自然铜的功效是
A、嵌顿疝还纳修补术B、胃癌根治术C、甲状腺腺瘤切除术D、脾破裂行脾切除术E、十二指肠溃疡穿孔修补术属择期手术的是
自称是一把打开世界化学文献的钥匙的文献是()
成本费用按财务评价的特定要求,分为()。
儿童学习某种知识和形成某种能力或行为比较容易,儿童心理某个方面发展最为迅速的时期,称为()。
在记忆一串数字时,往往容易记住最后几位数字,这种现象叫作()。
A、Soil.B、Humanpopulation.C、Forest.D、Water.BWhichisnotmentionedindiepassageasanaspectthatfarmingactivitiesared
最新回复
(
0
)