首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too m
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too m
admin
2013-03-11
36
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the- consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is the easiest to produce or buy for resale, file makers and dealers first endeavor(努力)to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的)or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction(交易)- the firm and the customer, and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to(迎全) customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled!
What was the main concern of industrialists before the marketing concept was widely accepted?
选项
A、The needs of the market.
B、The efficiency of production.
C、The satisfaction of the user.
D、The preferences of the dealer.
答案
B
解析
细节题。本题问的是:在市场营销概念被普遍接受之前,工厂主最关注的问题是 ______。根据文章第1段第2句“Not too many years ago,most industries concentrated primarily on the efficient production of pods”,可知在不久以前,许多工业主要关注产品生产的效率,故选B。
转载请注明原文地址:https://kaotiyun.com/show/WBr7777K
0
大学英语四级
相关试题推荐
Forthispart,youareallowed30minutestowriteashortessayentitledShouldtheRichShowoffTheirWealth?Youshouldwri
PeopleofBurlingtonarebeingdisturbedbythesoundofbells.FourstudentsfromBurlingtonCollegeofHigherEducationarein
PeopleofBurlingtonarebeingdisturbedbythesoundofbells.FourstudentsfromBurlingtonCollegeofHigherEducationarein
PeopleofBurlingtonarebeingdisturbedbythesoundofbells.FourstudentsfromBurlingtonCollegeofHigherEducationarein
Inmyfamily,weweretaughtandshownbyexamplesthatpoliticscanbeanobleprofession,thateachofusshould【B1】______the
A、Herhusbandhadgotahigherposition.B、Herhusbandhadlosthisjob.C、Shewantedtohaveacleanerhouse.D、Shewantedtom
Weoftenthinkofagricultureasplantingseedsandharvestingcrops.Butmanycropsdonotcomefromseeds.Manykindsoftrees
A、WhattoeatonThanksgiving.B、HowtohaveThanksgiving.C、WheretohaveThanksgiving.D、WhowillthespeakershaveThanksgivi
A、Hewasnothungry.B、Hehadalreadyhadhisbreakfast.C、Hewastootired.D、Hewantedtosleepalittlemore.D
A、Jim’sgradesweretoopoortogetascholarship.B、Jimwouldhavegotascholarshipifhismathgradeshadbeenbetter.C、Jim’
随机试题
SupermarketMostsupermarketsneedaverylargefloorarea,sometimesatleasttentimesasbigasthatofanordinaryshop.
A.哌啶类B.哌嗪类C.二甲胺类D.丁酰苯类E.硫杂蒽类
根据《建筑施工组织设计规范》,单位工程施工组织设计中的施工部署应包括()。
下列属于营业线施工安全协议基本内容的是()。
根据《招标投标法》的有关规定,一般招标项目的评标委员会的专家产生方式是()
建立近代警察最早的是资本主义最强国——美国。( )
计算曲面积分其中∑为下半球面z=的上侧.
请根据以下各小题的要求设计VisualBasic应用程序(包括界面和代码)。(1)在名称为Form1的窗体上建立一个如下表所示的下拉菜单,其中“设置”菜单项为灰色(不可用),如图3—137所示。注意:存盘时必须存放在考生文件夹下,工
TaskTwo—OpinionForquestions18-22,matchtheextractswiththepeople’sopinions,listedA-H.Foreachextract,cho
Asimilarapproachcanbe______toinnovation.
最新回复
(
0
)