首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief ex
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief ex
admin
2015-08-09
57
问题
A rose by any other name may smell as sweet, but if it’ s not red or yellow, it doesn’t sell. According to James Crowe, chief executive of the Worcester — based research company, Scintilla, the color of a product can dictate the strength of its sales.
His company has pioneered a method of testing consumer response to color which he claims can predict, with 90% accuracy, sales of a new product for up to 18 months after the launch. The method, "Chromtest" , has been used to test everything from ladies’ dresses to sunglasses. Clients include Parsifal Lager, Amir Fashions, Coloroll Wallpaper and Meadowcourt China.
Color, says Mr. Crowe, is critical in ensuring product acceptance. It is not merely a case of choosing an acceptable primary color — shades, tones and texture can all have a bearing on the consumer’ s final choice.
" We could take 10 colors, each with six shades and virtually guarantee that two of the shades would be most popular with 80% of the people interviewed, " he said. " Products are associated with lifestyle: most kitchens are now in wood so if you make toasters you don’t want a color that is unsuitable. " Mr. Crowe, a former lecturer at the Institute of Marketing, formed Scintilla in 1992 with the help of a $ 5, 000 second mortgage. First year turnover was $ 100, 000. This year with 30 staff it will be ten times that. Chromtest, which was developed with the help of Crowe’ s artist wife, Susanne, now accounts for around 70% of turnover and provides most of the profits.
Crowe admits that British companies still have their doubts, though he says a few retailers now insist that products are color screened before they are allowed on their shelves. He contrasts this with European manufacturers who commission over half the company’ s works.
European tests do vary dramatically, however, and Crowe argues that, as with branding, color and design for pan-European products carry numerous pitfalls. For example, a recent test of a brown dinner service in Britain, Germany and France shows that while consumers in the first two countries like the product, Parisians will not eat off brown plates.
"Parisians will not eat off brown plates" means they dislike to eat
选项
A、brown plates.
B、beside brown plates.
C、food served on brown plates.
D、without brown plates.
答案
C
解析
off表方向。句意为“不从棕色盘子里吃东西”,即不吃用棕色盘子上的菜。通过常识也可知人们不可能吃盘子,故排除A项,B项“在棕色盘子旁边”,不符句意,D项“没有棕色盘子”,将句意改成了“没有棕色盘子就不吃东西”,与句意恰好相反,所以排除B、D两项。
转载请注明原文地址:https://kaotiyun.com/show/WGRd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
StandardEnglishisthevarietyofEnglishwhichisusuallyusedinprintandwhichisnormallytaughtinschoolsandtonon-nat
StandardEnglishisthevarietyofEnglishwhichisusuallyusedinprintandwhichisnormallytaughtinschoolsandtonon-nat
StandardEnglishisthevarietyofEnglishwhichisusuallyusedinprintandwhichisnormallytaughtinschoolsandtonon-nat
Accordingtothepassage,whatmakeslanguagelearningeasierforsomepeoplethanforothers?
Accordingtothespeaker,whatshouldonepayspecialattentiontoifhewantstosaveup?
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubthe
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubthe
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubthe
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubthe
Accordingtogovernmentstatistics,menofallsocialclassesinBritainvisitpubsquiteoften,【21】______thekindofpubthe
随机试题
关于老年性皮质性白内障的分期,错误的是
门静脉高压症的主要表现为
A.交泰丸B.半夏秫米汤C.黄连阿胶汤D.天王补心丹E.黄连温胆汤
患儿,6岁。初起发热恶寒,咳嗽,咽痛,乳蛾肿大。继则眼睑浮肿,波及全身,皮肤光亮,按之凹陷即起,小便短少,尿色红赤,舌苔薄白。其证候是
有五件产品,其中三件正品,两件次品,现任取两件均为正品的概率是( )。
甲企业为增值税一般纳税人,适用的增值税税率为17%,商品销售价格均不含增值税。确认收入的同时,结转其销售成本。2016年11月,该企业发生的经济业务如下:(1)1日,向乙企业销售一批商品,增值税专用发票注明的价格为80万元,增值税额为13.6万元。实际成
对于增值税一般纳税人,下列选项中可以抵扣进项税额的是()。
发行价格低于金融工具的票面金额称作()。
被称为中国传统工艺三绝的是()。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性。
最新回复
(
0
)