首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save. As
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save. As
admin
2016-11-25
66
问题
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
FAST-SAVE LIMITED
The company history
【L1】Fast-Save’s original name was______.
【L2】In 1970, it took over some_____
【L3】In______, it introduced more than 200 off-price products.
【L4】Fast-Save’s advertising slogan was______.
Present situation
【L5】Problems have arisen because competitors have______Fast-Save.
【L6】This has led to a considerable fall in its______.
【L7】However, it still has substantial______.
【L8】It continues to be able to employ the______.
The company’s future
【L9】It is taking steps to change its______.
【L10】It has decided that current customers are more interested in buying______.
【L11】Fast-Save will be altering the______it keeps in its shops.
【L12】A key advantage for Fast-Save is that it has reliable______.
【L8】
You will hear a part of a radio programme on business topics. The presenter is talking about a company called Fast-Save.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Now we move onto a new series where we look at companies in trouble and how they intend to turn themselves round.
Everybody is familiar with the budget supermarket chain, Fast-Save. They began business in 1959 as Valued Foods Limited, but to give themselves a more modern image, adopted the name Fast-Save in 1965. The chain went public in 1970 and with this new injection of capital began to buy a rival’s stores and converted them into Fast-Save outlets.
There was a major innovation in 1992 when they launched a range of over 200 special bargain products. Because they produced these themselves costs were substantially reduced. They launched the range through a huge advertising campaign with the catch phrase "why pay more?" This was enormously successful and quickly forced Fast-Save’s competitors to respond by introducing their own versions of similar shopping deals.
And it is precisely because rivals have imitated it that Fast-Save is in a certain amount of trouble.
With others competing successfully in the same market, Fast-Save’s share price has dropped sharply. As a direct result of this, it is just announced it is closing 107 of its 979 stores.
Despite the inevitable job loss this would cause, the company still has considerable assets which will enable it to survive. Its stock market value remains a healthy £ 497 million. It has a reasonably stable workforce whose wages keep pace with the rest of the industry. It still attracts the best executives due to its competitive salaries: and it offers good prospects for advancement with its training courses which are attended by more than 1,000 potential managers a year.
So in spite of a bad year, Fast-Save is now looking to the future and it has a major change in corporate culture. It is closing some of its older stores because it wants to create a new image.
Basically, it is planning to take itself off market as it recognises the modern supermarket customer seeks high quality products rather than cheap food. These changes will mean redesigning many of the stores, changing much of its stock and amass the investment in marketing and advertising.
Fast-Save has a distinctive advantage over some of its competitors in that it has solid financial banking. It is partially owned by the finance house Golden Mathews which is based in Australia but deals with Fast-Save through its branches in Singapore.
All in all, it seems the company is looking at a rosier future, but we have to wait and see. We will keep you informed of its progress.
选项
答案
BEST EXECUTIVES
解析
转载请注明原文地址:https://kaotiyun.com/show/WIKd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatisthespeakerdoing?
Whatarethespeakersdiscussing?
Whatistrueaboutthespeakers?
A、 B、 C、 AMs.Greenisarrivingat3:00thatafternoon,andthesecondspeakerwillpickherupattheairpor
Atwhattimewillthefirstgroupspeakerspeak?
Whataretheytalkingabout?
A、 B、 C、 CSheonlyreadsbusinessmagazinesanswerswhichmagazinesdoessheread.Choice(A)usestheword
WhatisthesubjectofDr.Morrison’srecentbook?
Whatisthesubjectoftheworkshop?
Askingquestions征询
随机试题
A.环丙沙星B.左氧氟沙星C.莫西沙星D.呋喃妥因E.呋喃唑酮治疗复杂性和非复杂性皮肤及皮肤结构感染的是
与连续X线最短波长有关的参数是
患者,50岁,气道分泌物过多,遵医嘱吸痰。操作中应该避免的是
某工程由绞吸挖泥船施工,该船某月施工统计资料为:施工时间30d,挖泥运转小时450h,该船生产率为800m3/h。问题:计算本月完成的工程量;
经出入境检验检疫机构实施现场检疫或处理合格的入境种子、苗木,签发《入境货物批准单》。
中国共产党七届三中伞会提出的当前阶段的中心任务是()。
一、注意事项1.申论考试是对考生阅读理解能力、综合分析能力、提出和解决问题能力、文字表达能力的测试。2.本试卷由给定资料与作答要求两部分构成。考试时限为150分钟。其中,阅读给定资料参考时限为40分钟,作答参考时限为110分钟。满分100分
文化休克:是指势单力薄的族群或个体在优势文化中接受同化的过程中,由于新文化、母文化的巨大差异,人们面临进行重大调整、适应的压力,容易产生困惑、紧张、焦虑、过分敏感、情绪不稳定、“思乡病”等消极体验,并且常常伴发心身性障碍。下列属于文化休克的是(
(2014年真题)简述间接故意与过于自信的过失的区别。
Holdingontothebeliefthatchildrenwillshedtheir"babyfat"astheygetoldermayallowthechildhoodobesityepidemiclas
最新回复
(
0
)