What does the passage focus on?

Most people think taste buds in the mouth are the reason eating and drinking are a pleasurable (or sometimes repugnant) experience. However, these tiny bundles of nerves are responsible for only part of the show. Taste buds provide just a single-note experience of what we consume.

Many companies are struggling to harness digital technology and its full potential, creating delays in adopting digital business and operating models — and resulting in missed opportunities and the emergence of competitive threats. A recent study shows that without the right digital transformation strategies, nearly $ 400 billion per year could end up in initiatives that return inadequate ROI.