首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of
admin
2010-12-18
26
问题
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of the article (A-F). The sections may be chosen more than once. There is an example at the beginning (0).
Which section of the article mentions
the kind of shop in which TV advertising expects to see results? 0 B
the influence a parent has had over their child’s views? 【S1】______
the fact that children do not understand why their parents refuse their demands? 【S2】______
a parent who understands why children make demands? 【S3】______
a family who rarely argue while shopping? 【S4】______
someone who feels children ought to find out for themselves how to make 【S5】______
decisions about what to buy?
the fact that parents can be mistaken about what food is good for you? 【S6】______
an unexpected benefit for shops? 【S7】______
a parent who regrets buying what their children have asked for? 【S8】______
a parent who has different rules for themselves and their children? 【S9】______
a parent who feels annoyed even before the children ask for anything? 【S10】______
the fact that parents blame the advertisers for the difficult situation they 【S11】______
find themselves in?
the regularity of children’s demands? 【S12】______
the need for parents to discuss food with their children? 【S13】______
a TV advertising rule which has little effect? 【S14】______
Young Shoppers
A Supermarket shopping with children, one mother says, is absolute a murder: "They want everything they see. If it’s not the latest sugar-coated breakfast cereal, it’s a Disney video or a comic. Usually all three. I can’t afford all this stuff and, anyway, if I agree to their demands I feel I’ve been persuaded against my better judgment and I feel guilty about buying and feeding them rubbish. Yet I hate myself for saying no all the time, and I get cross and defensive in anticipation as we leave home. I do my best to avoid taking them shopping but then I worry that I’m not allowing them to have the experience they need in order to make their own choices. I can’t win."
B Research has found that children taken on a supermarket trip make a purchase request every two minutes. More than £150 million a year is now spent on advertising directly to children, most of it is on television. That figure is likely to increase and it is in the supermarket aisles that the investment is most likely to be successful. For children, the reasons behind their parents’ decisions about what they can and cannot afford are often unclear, and arguments about how bad sugar is for their teeth are unconvincing when compared with the attractive and emotionally persuasive advertising campaigns.
C According to Susan Dib of the National Food Alliance, "Most parents are concerned about what they give their children to eat and have ideas about what food is healthy—although those ideas are not always accurate. Obviously, such a dialogue between parents and children is a good thing, because if the only information children are getting about products is from TV advertising, they are getting a very one- sided view. Parents resent the fact that they are competing with the advertising industry and are forced into the position of repeatedly disappointing their children." The Independent Television Commission, which regulates TV advertising, prohibits advertisers from telling children to ask their parents to buy products. But, as Dib points out, "The whole purpose of advertising is to persuade the viewer to buy something. So even if they cannot say, ’Tell your mum to buy this product,’ the intended effect is precisely that."
D A major source of stress for some parents shopping with children is the mental energy required to decide which demands should be agreed to and which should be refused. One mother says she has patience when it comes to discussing food with her children, but she still feels unhappy about the way she manages their shopping demands: "My son does pay attention to advertisements but he is critical of them. We talk a lot about different products and spend time looking at labels. I’ve talked about it so much that I’ ve brainwashed him into thinking all adverts are rubbish. We have very little conflict in the supermarket now because the children don’t ask for things I won’t want to buy."
E Parents also admit they are inconsistent, even hypocritical, in their responses to their children’s purchasing requests. Mike, father of a son of seven and a daughter of three, says, "We refuse to buy him the sweets he wants on the grounds that it’s bad for him while we are busy loading the trolley with double cream and chocolate for ourselves. It’s enjoyable to buy nice things, and it’s quite reasonable that children should want to share that, I suppose. But I still find myself being irritated by their demands. It partly depends on how I feel. If I’m feeling generous and things are going well in my life, I’m more likely to say yes. It’s hard to be consistent."
F Supermarkets themselves could do a lot more to ease parent-child conflict by removing sweets from checkout areas or even by providing supervised play areas. Although parents might spend less without their children with them, the thought of shopping without your six-year-old’s demands would surely attract enough extra customers to more than make up the difference.
【S2】______
选项
答案
B
解析
第23题的问题为:“Which section of the article mentions the fact that children do not understand why their parents refuse their demands?“(该文中哪一段提到这样一个事实:孩子们不明白为何他们的父母拒绝他们的要求?)B段中描写道:“For children,the reasons behind their parents’decisions about what they can and can not afford are often unclear…unconvincing…“(对孩子来说,家长们决定他们能不能买的背后原因经常是不明确的,…不令人信服的。)因此,答案为B。
转载请注明原文地址:https://kaotiyun.com/show/WT2d777K
本试题收录于:
BETS三级笔试题库北京英语水平考试(BETS)分类
0
BETS三级笔试
北京英语水平考试(BETS)
相关试题推荐
HereisanadvertisementaboutforacertainpositioninthenewspaperofDec.7,2005.Readtheadvertisementandcompletethe
HereisanadvertisementaboutforacertainpositioninthenewspaperofDec.7,2005.Readtheadvertisementandcompletethe
Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-45,markoneletterA,B,CorDony
Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-45,markoneletterA,B,CorDony
Readthefollowingarticleandanswerquestions19-25.Forquestions19-25,choosethecorrectanswerA,B,CorD.Mark
Youwillhearfivepeoplegivingreasonswhychildrenlearntheirmothertonguesowell.Beforeyoulisten,readthelistof
Lookatthetenstatementsforthispart.Youwillhearapassageabout"CreditCardsHistory".Youwilllistentoittwice
Claireaccidentallydamagedmybook.meanClaire____________________mybook.
随机试题
患者,女,40岁,以昏迷急诊入院,病史不详。查体:神志不清,多汗,双侧瞳孔缩小,呼吸及汗液发出大蒜味。诊断应考虑
狂病的病机是()
背景某施工单位与建设单位签订了路基工程施工承包合同,包括桥涵两座和路基填筑工程,合同工期390天,合同总价5000万元。施工前施工单位向工程师提交了施工组织设计和施工进度计划。该工程在施工过程中发生了如下情况:(1)因地质勘
理财规划服务合同的签订程序包括( )。Ⅰ.准备好合同文本Ⅱ.将合同交给客户,提醒客户认真阅读合同所有条款,并对客户理解有误或不理解的条款向客户做出详细解释Ⅲ.审查客户的身份,确认客户具有签订合同的行为能力Ⅳ.如客户对合同内容无异议,同意签署合同,
在订单匹配原则方面,根据各国证券市场的实践,优先原则主要包括( )。
某年2月1日,甲、乙双方签订了一份购销合同。合同约定甲方在6月底前将货物运至乙方,乙方于接到货物后J5天内将货款付给甲方。甲方按期将货物通过火车发运给乙方,但迟至9月底仍未收到乙方的货款,后诉至法院。乙方在法庭上辩称,由于8月份本地发洪水,致使自己无法履行
Whomwouldyouratherhave______withyou,himorme?
食用加碘盐可以预防甲状腺肿大,但摄人过多的碘可能会对人体产生危害。对此,有专家指出,只要食用加碘盐的量不超过专业部门规定的标准,就完全可以避免这种危害。因此,人们对于食用加碘盐的担心是毫无必要的。要使上述结论成立,所需要的前提是:
论述加涅的学习信息加工模式。
(2014年第10题)1924年1月,中国国民党第一次全国代表大会在广州召开,大会通过的宣言对三民主义作出了新的解释。新三民主义成为第一次国共合作的政治基础,究其原因,是由于新三民主义的政纲
最新回复
(
0
)