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  3. What is Market Segmentation? Market segmentation is the process by which companies divide consumers into separate groups that sh

What is Market Segmentation? Market segmentation is the process by which companies divide consumers into separate groups that sh

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问题 What is Market Segmentation?
Market segmentation is the process by which companies divide consumers into separate groups that share similar characteristics or needs.
Because of these similarities, consumers within a particular market segment are likely to respond to similar marketing strategies and【K4】______. By identifying market segments, providers of goods or services are better able to determine appropriate pricing, distribution, sales and advertising strategies, and meet their customers’ unique needs.
The process of segmentation is【K5】______from targeting, which is the choice companies make about which market segments to address. The intent of market segmentation is to identify similar groups of consumers and understand their desires and behaviors. Targeting is a strategic choice that determines which of these market segments a company wishes to 【K6】______and which the company may wish to ignore.
【K6】
选项 A、buy up
B、be from
C、go after
D、decide against
答案C
解析 这是一个选择符合段落语意逻辑的动词短语的问题。句子由and前后连接which of these market segments a company wishes to和which the company may wish to ignore两个短句构成，ignore为解题提供了线索。文段要表达“要决定……什么，忽视什么”的意思，表示“为了获得……而努力不懈，追求”之意的(C)go after最合适。buy up表示“购人，买进”的意思，decide against表示“对……表示反对”的意思。
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