首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
For the past two years in Silicon Valley, the centre of America’s technology industry, conference-goers have entertained themsel
For the past two years in Silicon Valley, the centre of America’s technology industry, conference-goers have entertained themsel
admin
2009-04-26
89
问题
For the past two years in Silicon Valley, the centre of America’s technology industry, conference-goers have entertained themselves playing a guessing game: how many times will a speaker mention the phrase "long tail"? It is usually a high number, thanks to the influence of the long-tail theory, which was first developed by Chris Anderson, the editor of Wired magazine, in an article in 2004. Though technologists and bloggers chuckle at how every business presentation now has to have its long-tail section, most are envious of Mr. Anderson, whose brainwave quickly became the most fashionable business idea around.
Whether a blockbuster film, a bestselling novel, or a chart-topping rap song, popular culture idolises the hit. Companies devote themselves to creating them because the cost of distribution and the limits of shelf space in physical shops mean that profitability depends on a high volume of sales. But around the beginning of this century a group of internet companies realised that with endless shelves and a national or even international audience online they could offer a huge range of products—and make money at the same time.
The niche, the obscure and the specialist, Mr. Anderson argues, will gain ground at the expense of the hit. As evidence, he points to a drop in the number of companies that traditionally calculate their revenue/sales ratio according to the 80/20 rule—where the top fifth of products contribute four-fifths of revenues. Ecast, a San Francisco digital jukebox company, found that 98% of its 10000 albums sold at least one track every three months. Expressed in the language of statistics, the experiences of Ecast and other companies such as Aragon, an online bookseller, suggest that products down in the long tail of a statistical distribution, added together, can be highly profitable. The internet helps people find their way to relatively obscure material with recommendations and reviews by other people, (and for those willing to have their artistic tastes predicted by a piece of software) computer programs which analyse past selections.
Long-tail enthusiasts argue that the whole of culture will benefit, not just commercial enterprises. Television, film and music are such bewitching media in their own right that many people are quite happy to watch and listen to what the mainstream provides. But if individuals have the opportunity to pick better, more ideally suited entertainment from a far wider selection, they will take it, according to the theory of the long tail. Some analysts reckon that entire populations might become happier and wiser once they have access to thousands of documentaries, independent films and subgenres of every kind of music, instead of being subjected to what Mr. Anderson calls the tyranny of lowest-common-denominator fare. That might be taking things a bit far. But the long tail is certainly one of the internet’s better gifts to humanity.
选项
A、it is usually a high number that speakers mentioned the phrase "long tail".
B、the enormous influence of the long-tail theory.
C、conference-goers liked to entertain themselves playing the game.
D、Chris Anderson was the first who developed "long tail".
答案
B
解析
第一段第二句之后:It is usually a high number, thanks to the influence of the long-tailtheory,...Mr. Anderson, whose brainwave quickly became the most fashionable business idea around.usually a high number(被会议演讲者提到的次数)和whose brainwave(灵机)quickly became the most fashionable business idea around都说明这个理论影响力很大。其他三项都是文中提及的事实,但作者提到它们的目的并不是说明事实,而是用这事实来说明此理论的影响之大。
转载请注明原文地址:https://kaotiyun.com/show/WZi4777K
0
考研英语一
相关试题推荐
WhentheAmericaneconomywasrunningfulltilttwoyearsago,fewplaceswereasbreathlesslydelightedasSeattle.Itsportwa
ThewriterwarnsAmericansthat______.Thewritergivestheexampleofbreadtoshowthat______.
Bysayingthatacountry’sagriculturalsurplusesoften"complicate"itseconomy,theauthormeans______.Itcanbeinferredt
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Accordingtothepassage,thefactthatyoungpeopleseemtobelosinginterestinscience______.Whichofthefollowingstate
Leadingdoctorstodayweighinonthedebateoverthegovernment’sroleinpromotingpublichealthbydemandingthatministersi
WilltheEuropeanUnionmakeit?Thequestionwouldhavesoundedstrangenotlongago.Noweventheproject’sgreatestcheerlead
Whilethere’sneveragoodagetogetcancer,peopleintheir20sand30scanfeelparticularlyisolated.Theaverageageofac
MatthewBreuerhassharedthepasswordstohiscomputer,emailandsocialmediaaccountswitheverygirlfriendhe’severhad."I
随机试题
男,60岁。无痛性血尿半年余。膀胱镜检查,膀胱三角区可见一乳头状肿物,有蒂。活检报告为乳头状瘤。符合此诊断的病变是
产生捻发感和组织气肿的感染有
急腹症患者阵发性腹痛常见于()。
女性,56岁。慢性肝炎病史20年患者。双上肢皮肤可见小动脉末端分支性扩张形成的血管痣,大小约2cm。应诊断为
以下处方书写方式,错误的是
完全随机设计的方差分析,引起数据变异原因有
根据相关法律规定,下列各项中,属于税务行政处罚的有()。
低热量食物是指含淀粉、糖类等碳水化合物类较少的食物。通过食用、低热量食品,可以有效控制能量的摄入量,避免多余能量在体内以脂肪形式储存下来。如果体重已经较重的人改为食用低热量食品,则可在保持饱腹感的同时达到减肥效果。另外,有许多人认为,低热量食物对糖尿病患者
简述情绪的认知——评价理论。(曲阜师范大学2011研)
登记管理机关对社会团体的活动进行______。
最新回复
(
0
)