首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
You are going to read a list of headings and a text about the functions of advertisement. Choose the most suitable heading from
You are going to read a list of headings and a text about the functions of advertisement. Choose the most suitable heading from
admin
2010-11-27
38
问题
You are going to read a list of headings and a text about the functions of advertisement. Choose the most suitable heading from the list for each numbered paragraph. There is one extra beading which you do not need to use.
A. Advertisements add interests to life
B. Advertisements help to save money
C. Criticisms on advertisers
D. Usefulness of small advertisements
E. True aesthetic value of advertisement
F. Informing: the chief function of advertising
(41)______.
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous", they say", that this entirely unproductive industry (ff we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price Of their goods? After ail, it’s the consumer who pay…"
(42)______.
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
(43)______.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or newspaper full of the daily ration of calamities.
(44)______.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
(45)______.
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns; but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
选项
答案
C
解析
该段首句就是主题句,提到关键词"criticism",与C吻合。
转载请注明原文地址:https://kaotiyun.com/show/WjZ4777K
0
考研英语一
相关试题推荐
A.Studythefollowingpicturecarefullyandwriteanessayofabout160—200words.B.Youressaymustbewrittenclearly.
ThewriterbelievesthattheRepublicParty,infaceofthechallengefromitsopponents,should______.Whichofthefollowing
Thetitlewhichbestexpressesthecontentofthetextis_____.ThurmanGraftonsuggeststhat_____.
Politicalcontroversyaboutthepublic-landpolicyoftheUnitedStatesbeganwiththeAmericaRevolution.(1)_____,evenbefore
Politicalcontroversyaboutthepublic-landpolicyoftheUnitedStatesbeganwiththeAmericaRevolution.(1)_____,evenbefore
Politicalcontroversyaboutthepublic-landpolicyoftheUnitedStatesbeganwiththeAmericaRevolution.(1)_____,evenbefore
Politicalcontroversyaboutthepublic-landpolicyoftheUnitedStatesbeganwiththeAmericaRevolution.(1)_____,evenbefore
BasedonHinduscripturesthesystemofarrangedmarriageinIndiawaswellestablishedduringtheFDICperiod(4000-1000B.C.)
BeforeDr.LutherL.Terry,thentheSurgeonGeneraloftheUnitedStates,issuedhisoffice’sfirst"ReportonSmokingandHeal
随机试题
Unlesswespendmoneyspottingandpreventingasteroidsnow,onemightcrashintoEarthanddestroylifeasweknow,saysomesc
患儿,女,4岁,发热1天后面部及四肢皮肤出皮疹,同时伴有轻咳、流涕、咽痛。体检:面部及四肢皮肤可见红色皮疹,压之可褪色,手足心无皮疹,耳后、枕后淋巴结肿大,有触痛,心、肺、腹检查未见异常。最可能考虑的诊断是
男性,40岁。患类风湿性关节炎合并肺间质纤维化,应用激素维持治疗中。近1周来咳嗽,痰稍带脓性,低热。2天前起气急逐渐加重,前来就诊。体检:明显气急、发绀,两下肺广泛湿啰音。心率110次/min,律齐。动脉血气分析(呼吸空气)示pH7.48,PaCO24.0
A.辛伐他汀B.利血平C.阿昔莫司D.苯扎贝特E.依折麦布以上降脂药中,使用中需要定期监测肝功能的是
劳动消耗定额的主要表现形式是()。
咨询工程师的责任心表现在( )。
某企业发生有关事项如下:(1)2009年5月,会计刘某临时离职。因刘某当时正在生病住院,无法到现场办理会计工作交接手续,经会计机构负责人批准,委托会计人员杨某代办交接手续。(2)交接之后,由于财务部门人手紧张、会计杨某兼任稽核和固定资产账目登记。(3
男、女两名运动员在长120米的斜坡上练习跑步(坡底为A,坡顶为B)。两人同时从A点出发,在A、B之间不停地往返奔跑。如果男运动员上坡速度是3米/秒,下坡速度是5米/秒;女运动员上坡速度是2米/秒,下坡速度是3米/秒,那么两人第二次迎面相遇的地点离A点多少米
默认情况下,FTP服务器在(48)端口接收客户端的命令,客户端的TCP端口为(49)。(48)
Abullgrazesondrywheathusks(外皮)inLogan,Kansas,oneoftheregionshitbytherecorddroughtthathasaffectedmorethanh
最新回复
(
0
)