首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The iPod Has Turned Apple into a Superbrand No single brand could be compared to Apple’s iPod, which is expected to be the h
The iPod Has Turned Apple into a Superbrand No single brand could be compared to Apple’s iPod, which is expected to be the h
admin
2012-01-22
42
问题
The iPod Has Turned Apple into a Superbrand
No single brand could be compared to Apple’s iPod, which is expected to be the hottest gift over the holiday season. In the three months to December 31st, Apple sold 14m digital music players, compared with 4.5m in the same period in 2004. The iPod (19) a product category, as Sony’s Walkman once did when music was delivered on cassette instead of over the internet. And (20) Apple’s iTunes Music Store accounting for 80% of legal music downloads, the Californian company now has a brand that marketers hold in awe. But can Apple also use its new brand power to sell (21) computers?
At Apple’s annual Macworld event on January 10th, Steve Jobs, the company’s chief executive, unveiled what many fans had been (22) : the first Macintosh computers based on chips made by Intel, which also power the vast (23) of personal computers that run Microsoft’s Windows operating system. Apple hopes the high performance of its new Intel-based Macs will help it (24) market share from makers of Windows-based PCs.
But the "halo effect" from the iPod remains Apple’s most (25) means of boosting sales of its computers. Surveys suggest that some 10-20% of PC users who buy an iPod subsequently go on to buy a Mac. In 2005 the iPod helped the company to (26) its share of the personal-computer market from 3% to 4%. Apple’s challenge is that getting people to buy an iPod, a new type of device, is (27) than getting them to switch loyalties in an existing product category.
The most powerful factor working in Apple’s favour is peer (28) : what friends and relatives have to say about products is now the most (29) form of consumer advice, and to be seen with (30) different can be almost taboo. That is why millions of people said they wanted an iPod for Christmas, and not a digital-music player from another manufacturer—even though rival players are often cheaper than iPods. and generally have more (31) .
During the years it (32) in Microsoft’s shadow, Apple (33) from having a distinctive, counter-cultural brand. But given its dominance in digital music, where it is anything but the underdog, how long can Apple keep its cool?
选项
A、better
B、easier
C、harder
D、clearer
答案
B
解析
此句意为:苹果公司所面临的挑战是,让人们购买iPod这种新设备,要比让他们对现有的产品种类转移忠诚容易得多。根据文意,正确答案为B项,表示“更容易”。
转载请注明原文地址:https://kaotiyun.com/show/WmoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticall
LookatthestatementsbelowandatthefiveextractsfromanarticleaboutSwindlinginInternationalTrade.Whicharticle(A,B
LookatthestatementsbelowandatthefiveextractsfromanarticleaboutSwindlinginInternationalTrade.Whicharticle(A,B
LookatthestatementsbelowandatthefiveextractsfromanarticleaboutSwindlinginInternationalTrade.Whicharticle(A,B
ThemergerwasexpectedtohelpthecombinedcompanytoTheChairman’splansforimprovingthecompany’sperformanceinclude
HowmanyjobsarelikelytobelostatVieVitale?Jobcutsarenotexpectedin______.
ThemergerwasexpectedtohelpthecombinedcompanytoThefirsttaskwhichthespeakersetsthestudentsisto
ThemergerwasexpectedtohelpthecombinedcompanytoThemanagementstructurefollowingthemergerledto
WhatuniquesituationdoesTelekomhavetoinstall?Comparedwithtwoyearsago,howmanysubscribershasincreased?
随机试题
A.阴虚火旺B.气不摄血C.两者均是D.两者均非吐血常见临床证型有
急性心肌梗死特异性最高的心肌酶是
行为疗法的理论基础是
地下汽车库配置灭火器时,计算单元的最小需配灭火级别计算应比地上汽车库增加()。
在发行新股招股说明书中,发行人应披露设立独立董事(如有)的情况,包括独立董事的人数,独立董事发挥作用的制度安排以及实际发挥作用的情况等。()
—名教师看到一位学生在课堂上扮鬼脸却没有理睬,根据斯金纳的理论,这位教师这样做依据的是()规律。
对于批准逮捕的决定,公安机关应当立即执行,并将执行情况及时通知()。
联系一定的概率作参数区间估计时,概率表示的是要求估计的()。
假设2006年底居民消费价格为10000元,那么到2009年底居民消费价格为()。
Doyouwanttolivewithastrongsenseofpeacefulness,happiness,goodness,andself-respect?Thecollectionofhappinessacti
最新回复
(
0
)