首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising
Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising
admin
2012-01-27
96
问题
Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the Internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’s Federal Trade Commission launched talks about how to save newspapers. Should they become charitable corporations? Should the state subsidise (补贴) them? It will hold another meeting soon. But the discussions now seem out of date.
In much of the world there is little sign of crisis. German and Brazilian papers shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
It has not been much fun. Many papers stayed out of debt or difficulties by laying journalists off. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development (OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
It is grim to forecast still more writers losing their jobs. But whether newspapers are thrown onto doorsteps or distributed digitally, they need to deliver something that is distinctive. New technologies like Apple’s iPad only make this more true. The mere acquisition of a smooth block of metal and glass does not magically persuade people that they should start paying for news. They will pay for news if they think it has value. Newspapers need to focus relentlessly (持续地) on that.
Some newspapers refused delivery to distant suburbs probably because______.
选项
A、readers threatened to pay less
B、newspapers wanted to reduce costs
C、journalists reported little about these areas
D、subscribers complained about slimmer products
答案
B
解析
根据题干中的refused delivery to distant suburbs将本题出处定位到第3段倒数第2句。题干是对该句的信息复现,原因可以从上下文中找。前面提到,报纸裁员,读者正为更薄的新闻产品支付更多的钱。很显然,这些都是报业为了节约成本而采取的措施。定位处有even强调,说明有的报纸拒绝向边远郊区投递也是为了减少开支(reduce costs),故答案为[B]。[A]和[D]是对Readers are paying more for slimmer products的错误理解,[C]的信息在文中未提到。
转载请注明原文地址:https://kaotiyun.com/show/Wpo7777K
0
大学英语六级
相关试题推荐
Afewyearsagoitwas【B1】______tospeakofagenerationgap,adivisionbetweenyoungpeopleandtheirelders.Parents【B2】____
BorninNorthCarolinain1862,WilliamSidneyPorter,thismasterofshortstoriesismuchbetterknownunderhispenname"O.
A、Shehasbadstudyhabits.B、Shesleepstoomuch.C、Shewakesuplate.D、She’sanexcellentstudent.A综合推断题。女士说自己熬了一整夜在为历史期中考试复
Scholarsandstudentshavealwaysbeengreattravelers.Theofficialcasefor"academicmobility"isnowoftenstatedinimpress
A、TheauthormakesfunofthePresident.B、Theauthorthinkshighlyofthefilm.C、TheauthorisafanofHollywoodcomedies.D、
A、Heisnotsatisfiedwiththepay.B、Heisnotabletoenjoypaidholidays.C、Thejobisnotverychallengingforhim.D、There
Caughtinasqueezebetweenthehealthneedsofageingpopulationsononehandandthefinancialcrisisontheother,government
Ourlevelofhappinessthroughoutlifeisstronglyinfluencedbythegeneswithwhichwewereborn,sayexperts.AnEdinburghUn
Ourlevelofhappinessthroughoutlifeisstronglyinfluencedbythegeneswithwhichwewereborn,sayexperts.AnEdinburghUn
TheWhiteHouseistheofficialresidenceofthePresidentoftheUnitedStates.Itwas【B1】______byJamesHoban,anIrishborn【
随机试题
在X线束中,中心线以外的射线都称为
图3为北方寒冷地区某城市一居住小区规划,基地面积含代征道路用地共计15.1公顷。用地北侧为城市快速路,东侧为主干路,南侧为次干路,西侧为支路。根据控制性详细规划,地段内配建幼儿园、小学各一座,以及一定数量的地区商业服务设施。当地日照间距系数为1.7。规划方
承重模板的抗倾覆稳定性系数应大于()。
为了划分各责任中心的成本责任,使不应承担损失的责任中心的经济上得到合理补偿,必须实施()。
不属于社区工作者的基本素质的是()。
某公司总裁曾经说过:“当前总裁批评我时,我不喜欢那感觉,因此,我不会批评我的继任者。”以下哪项最可能是该总裁上述言论的假设?
主要矛盾与非主要矛盾的关系是()
阅读下列说明,回答问题1至问题3,将解答填入答题纸的对应栏内。【说明】某企业拟构建一个高效、低成本、符合企业实际发展需要的办公自动化系统。工程师小李主要承担该系统的公告管理和消息管理模块的研发工作。公告管理模块的主要功能包括添加、修改、删除和查
信息安全是计算机正常运行的重要影晌因素,具有五个基本要素:机密性、完整性、可用性、______、可控性。A.可测性B.可审计性C.可靠性D.实时性
Cache的一个重要指标是【 】,即在有Cache的系统中,CPU需要访问的数据存Cache中能直接找到的概率。
最新回复
(
0
)