首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
brand该题题目处的rival products表示“竞争对手的产品”。在发展阶段出现的新的竞争对手,销售部门可以做的是使他们的品牌区别于竞争对手的产品。
brand该题题目处的rival products表示“竞争对手的产品”。在发展阶段出现的新的竞争对手,销售部门可以做的是使他们的品牌区别于竞争对手的产品。
admin
2022-03-30
53
问题
Today we’re going to look at marketing over the lifetime of a product and how the different facets in the product life cycle impact on the kinds of marketing decisions we make and influence the marketing strategy we employ.
Of course, the first stage in the product life cycle is known as the Market Introduction Stage. At this point,
costs are very high
indeed, and, since the product is fresh to the market,
sales volume can be low
to start as the product has yet to take off. What the marketing department must do therefore is get as much publicity as possible for the product and begin to develop brand awareness and loyalty. Think of the process as little steps. The first step is to get the brand noticed by your
target market
. This will require aggressive advertising using mediums which are likely to expose the product to, and, just as importantly, appeal to the target customer. The next step would be to encourage the target market to
try the product
. Promotions, free trials and other special offers all play a role in new customers over to your brand.
Don’t expect to make money during the Market Introduction Stage. The focus should be solely on creating brand awareness.
Then we move into the Growth phase. Now here
costs will reduce dramatically as sales rise and economies of scale
in production begin to kick in. Public awareness of the product has increased and the focus of the marketing campaign will now switch more from creating awareness to generating customer loyalty and brand recognition. The first step for the marketing goal is
to find a way to reward return customers
for their loyalty — in other words, provide them with an incentive to continue coming back.
During the growth phase, several new competitors are likely to emerge as tangible threats to the business. The next step for the marketing team, then, is to
differentiate their brand
from the term on the market. Unless customers see your product as distinct from the competitors’, they really have no reason to remain loyal to it; therefore, this brand differentiation that I have just spoken of is vital.
So, you’ve grown your business, now it’s time to sit back and reap the rewards. We’re into the Maturity Stage. During this period,
sales will peak
as the saturation point is reached.
Competition will be intense
, however, the work you have done on developing brand loyalty and differentiating your product from that of competitors’ will really pay off now. The marketing department must continue to differentiate the brand from competitors’, and, if possible, diversify the product features; that is,
find new applications for the product
in order to open up potential new markets and prolong the Maturity Stage.
The final stage in the product life cycle is Saturation and Decline. Some would argue that reaching this stage is a natural progression for every product. However, there is a growing belief that, should the marketing department do its job properly, the product should stabilise and never really fall into decline. We’ll examine this debate a little more closely next time.
选项
答案
brand
解析
该题题目处的rival products表示“竞争对手的产品”。在发展阶段出现的新的竞争对手,销售部门可以做的是使他们的品牌区别于竞争对手的产品。
转载请注明原文地址:https://kaotiyun.com/show/Ww8O777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
Completethetablebelow.ChooseONEWORDONLYfromthepassageforeachanswer.Writeyouranswersinboxes17-19onyo
PovertyandHealthThelinkbetweenhealthandeconomicoutcomeshasalwaysbeenacentralissueforbotheconomistsandsoc
GOODREASONSFORCHOOSINGATLASENGLISHLANGUAGECOLLEGEOnanEnglishcoursewithAtlasEnglishLanguageColleg
Aconsumerexpressingconcernforenvironmentalissueswithoutactivelysupportingsuchprinciplesis______
ReadthetextbelowandanswerQuestions7-14.INTERCITYSleeperbetweenLondonandScotlandMostticketsmayb
Whichtypeofwildlifebenefitsmostfromurbangardens?
Youshouldspendabout20minutesonQuestions27-40,whicharebasedonReadingPassage3below.InternalMarket:SellingtheB
Choosethecorrectletter,A,BorC.Thetoptwoproposalsforthedesignoftheswimmingpoolwerechosenby
AWoodenbattenBPVCpanelCMosquitorepellentDMattingESupportingwall
ArtGallery在门口礼品店的对面处则是美术馆(theArtGallery)。
随机试题
普通片剂的崩解时限要求为
我国卫生标准采用最高容许浓度(MAC)。瞬时也不得超过的最高浓度(TLV-C)。任何有代表性的采样测定均不得超过的浓度为
近些年来,许多30多岁的年轻人患有糖尿病,不得不依靠注射胰岛素来降低血糖。说明糖尿病也往越来越年轻化的趋势发展。下列非磺酰脲类胰岛素分泌促进剂药物的叙述中,不正确的是()
某公司会计人员在审核购货发票及材料入库单时发现,该批材料采购量过大,下列关于该原始凭证所反映的经济业务的说法中,正确的是()。
我国《证券法》规定,证券交易所、证券公司和证券登记结算机构的从业人员、证券监督管理机构的工作人员以及法律、行政法规禁止参与股票交易的其他人员,在任期或者法定限期内不得有()行为。
如果领导布置一项从来没有做过的工作,理智的做法应该是()。
通过组织股份公司使单个资本迅速增大属于资本集中。()
“低保”是最低生活保障制度的简称,在2007年全国“两会”上成为代表、委员们热议的话题之一。早在1993年,党和政府就开始了城市“低保”制度的试点工作,到1999年覆盖了全国城镇。2007年中央决定在全国范围建立农村“低保”制度。8月13日,国务院发出了关
求函数f(χ,y)=4χ-4y-χ2-y2在区域D:χ2+y2≤18上最大值和最小值.
1.在指定文件夹下打开文档WT3.DOC,其内容如下。【文档开始】广州公务员招考今起报名据《南方日报》报道广州市下半年录用机关工作人员和国家公务员报名10月18日开始在广州赛马场举行,广州市人事局公务员管理处有关负责人提醒考生,必须持学士
最新回复
(
0
)