首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They were expensive. B、No one believes them. C、They were unsuccessful. D、They were often deceptive. D根据短文中提到的But consumers rea
A、They were expensive. B、No one believes them. C、They were unsuccessful. D、They were often deceptive. D根据短文中提到的But consumers rea
admin
2012-05-28
78
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, the first wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the envi-
ronment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
Questions 29 to 32 are based on the passage you have just heard.
29. What was the problem with green advertisements in early times?
30. What was the response by consumers to the early green advertisements?
31. What is said about advertisements after the first wave?
32. Which state took the lead in guarding inaccurate environmental claims?
选项
A、They were expensive.
B、No one believes them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
根据短文中提到的But consumers realized that some companies made false claims and exploited the movement…可知,消费者发现许多公司都利用环保运动发布假声明,由此可知早期的绿色广告具有欺性,故答案为[D]。
转载请注明原文地址:https://kaotiyun.com/show/X0E7777K
0
大学英语六级
相关试题推荐
Overnightsuccessusuallytakesatleast10years.Onemansaid,"Myovernightsuccesswasthelongestnightofmylife,I【C1】__
Itisonlyrightthatthestarsshouldbepaidinthisway.Don’tthetopmeninindustryearn【B1】______salariesfortheservic
Everylivingthinghaswhatscientistscallabiologicalclockthatcontrolsbehavior.Ittellsplantswhento【C1】______flowers
A、Thedesignercouldn’thandletheBBS.B、TheBBSfailed.C、Thedesignwastoobad.D、Thedesignerwasout.A预览所有选项,从多次出现的design
Onecalledherbossa"bitchfromhell"whileanotheradmitted"lyingthroughhisteeth"atinterview.BoththeBritishjob【B1】_
ThestateofHawaiiturns50thisyear.Peoplethereshouldbehappy.Butit’shard.Theeconomyisreallybad.Thehousing
Movingfarmorequicklythanmanyhadthoughtlikelyorpossible,lawmakersinthe10-memberHouse-Senatecommitteeannouncedth
Hethoughtthepaintingwasoflittle______soheletmehaveitforonly$2.
Hisincompetenceinthemanagerialpostisaclearproofofhis______resume.
随机试题
胸部高电压摄影,滤线栅的栅比不应小于
急性阑尾炎非手术治疗的适应证是
有人概括发达国家的城市化过程,认为它们出现各种现象的正确顺序为()。
建设项目选址意见书应当包括()。
已知在以均值为纵轴、以标准差为横轴的均值标准差平面上,由证券A和证券B构建的证券组合将位于连接A和B的直线或某一条弯曲的曲线上,并且()。
经济学家认为,金融创新是一个( )。
使用约束用具时,患者肢体应保持()。
泰戈尔
在植物实验中,植物学家利用植物标本间的差别把长叶草分为9类。但是这种划分是错误的,因为在用来区分的样本中,有6类标本都同时取自同一区域。以下哪项假设最有可能是以上推理的前提?
下列是一组有关历史唯物主义原理的材料:材料1人们必须认识到,人类进步就能够改变的只是其速度,而不会出现任何发展顺序的颠倒或跃过任何重要的阶段。
最新回复
(
0
)