首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
International Advertising ①International advertising entails dissemination of a commercial message to target audiences in mo
International Advertising ①International advertising entails dissemination of a commercial message to target audiences in mo
admin
2021-09-30
3
问题
International Advertising
①International advertising entails dissemination of a commercial message to target audiences in more than one country. Target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken.
② How the advertising function is organized also varies. In some cases, multinational firms centralize advertising decisions and budgets and use the same or a limited number of agencies worldwide. In other cases, budgets are decentralized and placed in the hands of local subsidiaries, resulting in greater use of local advertising agencies.
③ International advertising can, therefore, be viewed as a communication process that takes place in multiple cultures that differ in terms of values, communication styles, and consumption patterns. International advertising is also a business activity involving advertisers and the advertising agencies that create ads and buy media in different countries. The sum total of these activities constitutes a worldwide industry that is growing in importance. International advertising is also a major force that both reflects social values, and propagates certain values worldwide.
④ In international markets the process of communicating to a target audience is more complex because communication takes place across multiple contexts, which differ in terms of language, literacy, and other cultural factors. In addition, media differ in their effectiveness in earning different appeals. A message may, therefore, not get through to the audience because of people’ s inability to understand it (due to literacy problems), because they misinterpret the message by attaching different meanings to the words or symbols used, or because they do not respond to the message due to a lack of income to purchase the advertised product. Media limitations also play a role in the failure of a communication to reach its intended audience.
⑤ The process of communication in international markets involves a number of steps. First, the advertiser determines the appropriate message for the target audience. Next, the message is encoded so that it will be clearly understood in different cultural contexts. The message is then sent through media channels to the audience who then decodes and reacts to the message. At each stage in the process, cultural barriers may hamper effective transmission of the message and result in miscommunication.
Task1
A. Audiences in International Advertising
B. Steps in Advertising as a Communication Process
C. The Ways the Advertising Function Is Organized
D. International Advertising as a Communication Process
E. Definition of International Advertising
F. The Author’s Opinion about International Advertising
Paragraph ④________
选项
答案
D
解析
第四段详细介绍了为什么国际广告作为一种交流过程是复杂的。故答案为D。
转载请注明原文地址:https://kaotiyun.com/show/XBjR777K
本试题收录于:
英语(一)题库公共课分类
0
英语(一)
公共课
相关试题推荐
ShoppingandHealthManypeoplebelievethatshopping(shop)isabadhabit.However,arecentTimemagazinesuggeststhatth
ShoppingandHealthManypeoplebelievethatshopping(shop)isabadhabit.However,arecentTimemagazinesuggeststhatth
ShoppingandHealthManypeoplebelievethatshopping(shop)isabadhabit.However,arecentTimemagazinesuggeststhatth
Task2A.theyspeakfluentlyB.whattheyarelisteningtoC.whattheydon’tlikeD.theyarelearningE.expan
HowtoImproveaChild’sAppetiteMostchildrenwith【C1】______(health)appetitesarereadytoeatalmostanythingthatiso
LearningaForeignLanguageInordertolearnaforeignlanguagewell,itisnecessarytoovercomefearofmakingmistakes.I
TheOstrichTheostrich,thelargestbirdintheworldatpresent,livesinthedrierregionsofAfricaoutsidetheactualde
Task2A.famouscartoonstarsB.aninvestmentC.severalkindsofanimationdrawingsD.seriousartE.thousand
AnimationDrawings①AlmosteveryonearoundtheworldknowsMickeyMouse,DonaldDuck,BugsBunny,SnowWhite,Batman,andCh
WorriesofWritersItistruethatgoodwritersrewriteandrewriteandthenrewritesomemore.Butinordertoworkupthed
随机试题
疫情防控期间,你在某一天工作结束后正要下班,接到一个居民电话,该居民称某小区有人从中风险地区回来,而且有与亲友聚餐的经历。请问作为街道工作人员,面对此事你该怎么办?
杂环类药较易建立紫外分析方法,是由于
造成粘冲的原因( )。
下列选项中,哪些属于检察官违反清廉规范的行为?()
建设项目对优化区域经济结构及产业布局的影响,可从()进行分析。
进口传感器在向海关申报时,应使用下列何种报关单()。报关员报关行为不规范而被海关记5分的情形有()。
某公司本年税后净利为150万元,下年拟投资一新项目,需投资200万元,公司的目标资本结构为负债与权益之比为2∶3,公司流通在外的普通股为100万股,如果公司采用剩余股利政策。要求:(1)计算公司本年可发放的股利额。(2)计算股利支付率。(3)计算每股
如今每年出版的长篇小说已经超过干部,但与这种发展相__________的还有人们“力作乏陈”的呼喊声。在我看来,中国文学目前的整体发展缺乏一种性,对诺贝尔奖的看重,可能缘于一种在茫然中寻找航向的期待。依次填入画横线部分最恰当的一项是()。
(2015年真题)清末为“预备立宪”,仿照近代西方国家的议会制度设立了中央咨询机关。该机关是
阅读以下说明,回答问题。(2012年上半年下午试题一)[说明]某公司计划部署园区网络,其建筑物分布如图2-10所示。根据需求分析结果,网络规划要求如下。(1)网络中心机房在信息大楼。(2)设计中心由于
最新回复
(
0
)