首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the past, the concept of marketing emphasized sales. The producer or manufacturer made a product he wanted to sell. Marketing
In the past, the concept of marketing emphasized sales. The producer or manufacturer made a product he wanted to sell. Marketing
admin
2010-02-05
104
问题
In the past, the concept of marketing emphasized sales. The producer or manufacturer made a product he wanted to sell. Marketing was the task of figuring out how to sell the product. Basically, selling the product would be accomplished by sales promotion, which include advertising and personal selling. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. Distribution consisted of transportation, storage, and related services such as financing, standardization and grading, and the related risks.
The modem marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. It subscribes to the notion that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product -or what the market for the product is -before production begins. This is very different from making a product and then thinking about how to sell it.
选项
A、advertising
B、transportation
C、personal selling
D、selling products
答案
D
解析
参阅第一段第二句。
转载请注明原文地址:https://kaotiyun.com/show/XElK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
To:AllManagersandDepartmentHeadsSubject:NewCommunicationTrainingProgramClear,friendly,efficientcommunicationskill
ChineseNewYearisChinasmostimportanttraditionalfestival,withmanyinterestingcustoms.ItisneveronJanuary1.Chinese
Doyoumind(travel)________suchalongdistancetoworkeveryday?
A—ThefrontpageD—TradepaperB—QualitypaperE—FeaturearticleC—PopularpaperF—NewspaperofficeG—News
Theymustworkveryhardinorderto________theirchildren.
Ifyouwanttogetmoreinformation,youcan________.
Inthefirstparagraph,thewritertriestotellusthatpeopleAccordingtothewriter,therightwaytoargueisto______.
WhatpurposedoestheMRTserve?Toprovidea(n)________waytogetaboutthecity.Whyisthereanextracostof50centsfo
Thursday,Aprilseventh,isWorldHealthDay.TheWorldHealthOrganizationrecognizesWorldHealthDayeachyeartoincreasein
Thefasttrainingclassforemployeesofstate-ownedenterprises,sponsoredbytheStateDevelopmentandPlanningCommissionand
随机试题
道德情感(道德感)
Windows中查找文件时,如果输入“*.doc”,表明要查找当前目标下的()
颞间隙感染()
老李创业,若预期每年可有500万元的净利润,5年后若把连锁店转让还可卖得1000万元。目前资本收益率达到20%。根据以上条件,老李的投资额最多不应超过()
根据《企业所得税法》进行纳税审核时,对主营业务收入确认的审核,主要采用()方法。
请从所给的四个选项中,选择最适合的一个填入问号处,使之呈现一定的规律性()。
高中历史课堂的有效教学除教学效率、教学效果和教学效益外,还应该包括哪些内容?
以下关于栈的描述中错误的是()。
Inrecentyears,therehasbeenasteadyassaultonsaltfromthedoctors:Saltisbadforyou—regardlessofyourhealth.Politi
Asummaryofthephysicalandchemicalnatureoflifemustbegin,notontheEarth,butintheSun;infact,attheSun’svery
最新回复
(
0
)