首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
THE DEVELOPMENT OF MANSHEE 1. The speaker had a problem finding ______ for his computer. 2. Initially, the speaker bought from
THE DEVELOPMENT OF MANSHEE 1. The speaker had a problem finding ______ for his computer. 2. Initially, the speaker bought from
admin
2010-01-31
6
问题
THE DEVELOPMENT OF MANSHEE
1. The speaker had a problem finding ______ for his computer.
2. Initially, the speaker bought from ______ businesses.
3. Four years after its launch, Manshee’s ______ was £6 m.
4. The company grew rapidly without having ______
5. The main factor in the company’s decisions was the current month’s ______
6. ______ fell as a result of competition.
7. Manshee’s consultants work mostly with ______ .
8. The consultants made Manshee’s directors put their future ______ in order of priority.
9. The directors first focused on ______ and financial goals.
10. What the speaker feels was particularly valuable was the ______ of the consultants’ advice.
11. Manshee classifies its customers on the basis of their ______
12. The most successful division is the one working with the ______ sector.
Man: Good morning, ladies and gentlemen. I’m honoured to have this opportunity to talk to you.
Eight years ago, I bought my first computer, but I soon discovered that where I lived, it was difficult to find accessories for that particular make. That made me realise that other people must have the same problem.
Then I found that foreign magazines contained plenty of advertisements of mail order companies, so I started buying spare parts and things that way and selling them on to my friends at a small profit. That was how my company, Manshee, was born.
Four years later, Manshee was making a profit and had reached a turnover of six million pounds. We had four directors - myself and three of my friends - plus a staff of seventeen. The culture was young and the working environment didn’t have any structure. The company just grew and grew with its own momentum, and everything we did seemed to strike lucky. If we needed to buy some equipment or redecorate the sales office, we decided yes or no in isolation, only taking the short term - usually the cash flow for that month - into account.
However, the market became increasingly cut throat, and that led to falling margins. We realised, rather unwillingly, that the time had come to structure our future, but we didn’t really have much idea how to set about it. So we went to a firm of consultants who specialise in helping small businesses, and it proved a turning point. They insisted that we four directors sit down and rank our investments in order of importance for the coming years. It seems obvious now, but we’d never realised the value of doing it before.
Initially, we set out strategic and financial targets for the next three years, and now we’re pleased with just how many of those objectives we’ve met.
The value of bringing in outside expertise was that it gave us objectivity. It’s so easy to take things for granted, and to go on in the same mindset. Using consultants meant we received invaluable advice on our business priorities.
Planning has allowed us to make notable improvements. For instance, by segmenting our customer base, we realised that we could put our customers, currently in excess of a thousand, into four distinct groups, according to their buying behaviour. That made us realise we could increase sales if we allocated different people to deal with each group. So we set up four specialist divisions, and the most successful one has increased its sales by over twenty per cent, and that’s the division involved with the training sector.
We’re signing off the next plan for growth. People are sometimes concerned that planning leads to rigidity, but we certainly don’t find that it stops us from being as flexible as we need to be. Thank you.
选项
答案
(PROFIT) MARGINS
解析
转载请注明原文地址:https://kaotiyun.com/show/XPOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatarethespeakersdiscussing?
Whatdoesthemansayabouthisbusiness?
Wheredoestheconversationtakeplace?
A、 B、 C、 D、 C图片中表现的是一名男子正在打开或者关上汽车后备箱的情景。选项(C)中出现了closing,trunk等词,所以是正确答案。如果只听到了opening的话,就很容易将(A)误选为正确答
Whohasthemancalled?
Whocalledthewoman?
Doyouthinkthatcompaniesshouldcontrolthenumberofextrahoursstaffwork?(Shouldcompaniesdecidehowmanyextrahourss
随机试题
具有羧酸酯结构的麻醉药是
甲乙丙三国因历史原因,冲突不断,甲国单方面暂时关闭了驻乙国使馆。艾诺是甲国派驻丙国使馆的二秘,近日被丙国宣布为不受欢迎的人。根据相关国际法规则,下列哪些选项是正确的?(2014年卷一第74题)
不同的职能部门对于风险状况的需求是不一样的,风险管理委员会需要的是()。
下列古词作者是“唐宋八大家”之一的是()。
信息技术一般控制通常不包括的是()。
巩固性原则
【2015.广西】矮子里面挑高个的评价是()。
2010年,农村居民人均纯收入5919元,剔除价格因素,比上年实际增长10.9%;城镇居民人均可支配收入19109元,实际增长7.8%。农村居民家庭食品消费支出占消费总支出的比重为41.1%,城镇为35.7%。按2010年农村贫困标准1274元测算,年末农
举例说明,P、V操作为什么要求设计成原语(即对同一信号量上的操作必须互斥)。P(S)操作:S.value一一;if(S.value
在现在的雅典境内,西文先河谷的一个洞穴中有一组大约创造于1.5万年前的壁画,这些壁画描绘了不同种类的动物。其中一种动物看上去很像Lhirupos一爱琴海东边的一种河马。下列哪项,如果正确,最能支持以下假设,即在描绘像Lhirupos这种动物时,这位洞穴艺术
最新回复
(
0
)