2. 外语
  3. What attracts customers? Obviously the quality of a product does, but visual images【C1】______a great deal. It is not only the im

What attracts customers? Obviously the quality of a product does, but visual images【C1】______a great deal. It is not only the im

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问题     What attracts customers? Obviously the quality of a product does, but visual images【C1】______a great deal. It is not only the image provided by the packaging that【C2】______but the whole corporate【C3】______of the company. There are now many products and services on the market which are similar in content【C4】______produced by different companies. It is vital, therefore, for a company to【C5】______itself from its competitors by having a strong company image which is immediately【C6】______.
    Logos are part of this image. They are【C7】______which often include a name or initials to identify a company. The logo establishes a【C8】______identity for the company Just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【C9】______the ages have used colors and symbols to show their identity. In different cultures, different colors【C10】______different meanings. Some colors may be connected with coldness in one culture and with【C11】______in another;some colors represent【C12】______in one culture but death in another. International companies have, 【C13】______, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
    Many companies have, over the years, 【C14】______their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can【C15】______loyalty by【C16】______the instinct. Some logos【C17】______an idea of the product, and a case in point is the steering wheel in the Mercedes logo. Logos are used on letterheads, packaging and【C18】______as well as on the product itself. They may also appear in newspapers or on television as part of an advertising【C19】______.
    Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the【C20】______. Logos, therefore, need to be original and to have impact and style.
【C8】
选项 A、visible
B、visual
C、brief
D、explicit
答案B
解析 本题考核的知识点是：形容词辨析。visible意为“看得见的”；visual意为“视觉的，形象的”；brief意为“简短的”；explicit意为“清楚的，明确的”。该句表达的意思是：看到公司的标记，就会与该公司联系起来，因此标记是公司视觉上的代表。B为答案。B和A是“相对同义选项”，又叫做“约等于”选项，在考研完形填空之中有16％的题目含有这样的选项。它们二选一，其中一个正确。
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