首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Come September, the campuses of America will be swarming not just with returning undergraduates, but also with employers set on
Come September, the campuses of America will be swarming not just with returning undergraduates, but also with employers set on
admin
2010-04-24
45
问题
Come September, the campuses of America will be swarming not just with returning undergraduates, but also with employers set on signing up the most able 10% of them. "We are seeing a far more competitive market for talent," says Steve Canale, a recruitment manager at General Electric (GE). Students who recently could have expected two or three offers in their final year are now getting as many as five. To gain a competitive edge, firms are arriving ever earlier on campus with their recruitment caravans. They also start to look at (and select) summer interns more as potential full-time employees than as mere seasonal extra hands: 60% of GE’s graduate recruits in America this year, for instance, will come from its crop of more than 2,000 interns. Many interns will have employment contracts in their pockets before they even return for their final year of study.
Firms are working harder to polish their image in the eyes of undergraduates. Some have staff who do little but tour campuses throughout the year, keeping the firm’s name in front of both faculty and students, and promoting their "employer brand". GE focuses on 38 universities where it actively promotes itself as an employer. PricewaterhouseCoopers (PwC), an accounting firm, targets 200 universalities and gives a partner responsibility for each. PwC says that each of its partners spends up to 200 hours a year "building relationships on campus".
That particular investment seems to have paid off. Each year Universum, an employer-branding consultant, asks some 30,000 American students to name their ideal employer. In this year’s survey, published recently, PwC came second (up from 4th in 2004), topped only by BWM. Yet the German carmaker, which knocked Microsoft off the top spot, steers clear of campuses, relying for its popularity, says Universum, on the "coolness" of its products.
Students, it seems, are heavily influenced in their choice of ideal employer by their perception of that employer’s products and services. Soaring up this year’s list were Apple Computer (from 41st to 13th) and the Federal Bureau of Investment (from 138th to 10th). The success of Apple’s cool iPod has had a powerful effect in the firm’s ability to recruit top undergraduates. Likewise, the positive portrayal of the FBI in some recent films and TV shows has allegedly helped with recruitment.
The accounting firms say that the fall of Enron and Arthur Andersen has done their recruitment no harm: instead, they claim, it has made students realize that accounting is not mere number crunching, but also involves moral judgments. The "Big Four" accounting firms are all among this year’s top 15 ideal employers.
Undergraduates now do much of their research into future employments online. There seems to be a close correlation between their choice of ideal employer and their choice of most impressive website--where PwC, Microsoft and Ernst & Young win gold, silver and bronze respectively.
Even so, some famous firms think they still appreciate the personal touch, and are sending their most senior executives to campuses to meet students and to give speeches. "The top attracts top," says, Claudia Tattanelli, boss of Universum in America. Jeffrey Immelt, GE’s chief executive, is a keen on-campus speaker and has visited six leading universities in the past year. In the process, he may have shaken hands with one of his successors.
What is the best title for the passage?
选项
A、In Search of the Ideal Employer
B、Competitive Talent Market
C、Strategies for Good Recruitment
D、Image and Products
答案
A
解析
主旨大意题。文章虽然提到人才竞争,但是只是说著名公司之间的竞争,没有提到广大求职者的争夺,所以选项B 不合适;文章并不是完全在说招聘策,其重心虽然放在了为公司树立形象的宣传策上,但是不能忽视学生这一方,学生也会根据企业的产品、服务和形象,比较、鉴别、挑选中意的公司,C 错误;D 太宽泛。实际上双方都在努力寻求一种理想的招聘者,所以选项A 比较全面。
转载请注明原文地址:https://kaotiyun.com/show/XW2K777K
0
专业英语四级
相关试题推荐
Mybrotherhasdecidedtobecomeapoliceman,________whatmay.
Themorningclass______over,studentsrushedOutoftheclassroomforlunch.
Babiesarebornwithaneyeforbeauty.Infantsonlyhoursoldwillchoosetostareatanattractivefaceratherthananunattra
Thereseemsnevertohavebeenacivilizationwithouttoys,butwhenandhowtheydevelopedisunknown.Theyprobablycameabout
Thebackgroundmusicinanassemblylineisdesigned______.
NootherholidaythatistodaywidelyobservedinNorthAmericabassuchalongandcurioushistoryasThanksgiving.Throug
ThegenerationofAmericanswhoarenow(in1989)youngadultshasbeen,asoddasitsounds,deprivedoftheadversitythathas
WhatdidtheconcerttourinEuropebringtheman?
Howdowedescribetheneighbors’son?
Heisthemostbrilliantpianist______Ihaveevermet.
随机试题
()是验证并改进健康、安全与环境管理表现的重要手段。
关于肉桂的药理作用,不正确的是
确诊脓肿形成的最可靠依据是
小儿出生体重、身长、头围平均为
I类汽车库是指总建筑面积大于()m2的汽车库。
掌握概念的一般意义,实质上是掌握同类事物的共同关键特征和本质属性,这种学习是()。
根据下列材料回答问题。截至2011年4月21日22时,沪深两市已有534家上市公司第一季度财报。这534家公司实现营业总收入4572.78亿元,同比增长30.74%;实现净利润336.7亿元,同比增长30.52%。不过,一季度销售收入和净利润环比则有所下
按照惯例,北华工商管理学院每年一度的特等奖学金获得者的名额仅3名,奖金数额高达10000元。本年度,该校董事会关于评定本年度特等奖学金确定了如下的原则:只有连续3年获得过三等奖以上的奖学金并且本年度各门学科终考成绩平均得分在90分以上的,方可获该项特等奖学
Fortymiles______distance(距离)formetowalkinoneday.
RachelcametoseeDr.JonesbecauseDr.Jonesneedsherfurtherexplanationofanextensionforheressay.
最新回复
(
0
)