首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2017-06-27
76
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing (神经营销学) research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
It is found by Lindstrom that a baby giggling is _______.
选项
A、the most touching
B、the most familiar
C、the most impressive
D、the most distinctive
答案
C
解析
从第4段第1句的most appeals和第3句的other high-ranking sounds were less…等可以推断a baby giggling是最能吸引人注意的声音,即“让人印象最深刻的”,因此,本题应选C。
转载请注明原文地址:https://kaotiyun.com/show/XYi7777K
0
大学英语四级
相关试题推荐
Infact,evenwithouthumans,theEarth’sclimatechanges.Someclimatechangeis【C1】______.But,asgreenhousegasesareadded
A、7:50.B、8:50.C、8:15.D、7:15.D对话中男士说:“真的才7:15?我的手表是8:15。”女士说:“你忘了把表拨回来了。”因此,真实时间是7:15。选D。
InAmericatherearenumeroustypesofdoctors,fromgeneralpractitioners(从业者)tospecialists.MostpeopleintheU.S.havea"p
Noteverybodyreadsthe【B1】_____newspaper.Peoplewhodonotreadnewspapersaresometimes【B2】_____asnon-readers.Earlyresear
杭州是浙江省的省会城市,是浙江省的政治、经济和文化中心。杭州历史悠久,是中国著名的七大古都之一。杭州也是著名的旅游城市,被誉为人间天堂(paradise),意大利旅行家马可-波罗(MacroPolo)曾称赞它为“世界上最美丽华贵之城”。位于市中心的西湖景
在中国,玉(jade)的历史可以追溯到商朝(theShangDynasty).数千年来,人们都视玉为最珍贵的石头。在古代,玉是仅限于宗教仪式的物品。在封建社会(imperialsociety),玉是财富和社会地位的象征。人们普遍相信玉能辟邪,能保护佩
A、Withcomputerskill.B、Withjobexperience.C、WithamajorinEnglish.D、Withmultipleskills.D对话里女士表示她也去了人才市场,发现那里很多公司只找有更多技
HowtoMakeYourFridgeMoreEfficientA)Modernrefrigeratorsarefarmoreefficientthantheyusedtobe,buttheystilldrawa
据说《茉莉花》(JasmineFlower)是流传到海外的第一首中国民歌。许多国外学者在研究中国音乐史时都提到了《茉莉花》,不少外国人学唱中文歌时首选这首歌。2004年雅典奥运会(AthensOlympics)闭幕式上,一位中国小姑娘唱起《茉莉花》,给
AlthoughtheOlympicCharter,theofficialconstitutionoftheOlympicmovement,proclaimsthattheOlympicsarecontestsamong
随机试题
A.峰电位B.阈电位C.负后电位D.局部电位E.正后电位神经细胞动作电位的复极相,K+外流至膜外又暂时阻碍K+进一步外流,结果形成
在国际贸易中,以下所列价格术语按卖方风险由低到高排列的是()。
统计工作所需经费不应列入财政预算。()
( ),应遵守《期货从业人员管理办法》。
有限责任公司股东的股权证明是出资证明书,出资证明书经公司登记机关核准后,可转让。
①因为,这两个看来完全相同的温度平均值具有不同的意义②只看平均值,难免以偏概全③当某个城市某一天的平均气温与全国一年的平均气温完全相同时④还要了解影响温度变化的各种因素⑤人们如果要到不同的地方去旅行,所要带的衣物不能
仿照下面的句子,自选话题,另写两句话。要求:内容贴切,句式与示例相同。示例:山间的溪流,并不因为大海就在山下而停止歌唱;路边的小草,并不因为大树就在身边而含羞躲藏。仿写:__________________________
AnonymityisnotsomethingwhichwasinventedwiththeInternet.Anonymityandpseudonymityhasoccurredthroughouthistory.For
下面对软件测试和软件调试有关概念叙述错误的是
Areorganicallygrownfoodsthebestfoodchoices?Theadvantagesclaimedforsuchfoodsover【C1】______grownandmarketedfoodp
最新回复
(
0
)