首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install informat
Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install informat
admin
2010-02-21
70
问题
Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install information intensive, often robotized manufacturing systems capable of endless cheap variation, even customization. The revolutionary result is, in effect, the de-massification of mass production.
The shift toward smart flex-techs promotes diversity and feeds consumer choice to the point that a Wal-Mart store can offer the buyer nearly 110,000 products in various types, sizes, models and colors to choose among. But Wal-Mart is a mass merchandiser. Increasingly, the mass market itself is breaking up into differentiated niches as customer needs diverge and better information makes it possible for businesses to identify and serve micro-markets.
Specialty stores, boutiques, superstores, TV home-shopping systems, computer based buying, direct mail and other systems provide a growing diversity of channels through which producers can distribute their wares to customers in an increasingly de-massified marketplace. When we wrote Future Shock in the late 1960s, visionary marketers began talking about "market segmentation". Today they no longer focus on "segments" but on "particles"—family units and even single individuals. Meanwhile, advertising is targeted at smaller and smaller market segments reached through increasingly de-massified media. The dramatic breakup of mass audiences is underscored by the crisis of the once great TV networks, ABC, CBS, and NBC, at a time when Tele-Communications, Inc. of Denver, announces a fiber-optic network capable of providing viewers with five hundred interactive channels of television. Such systems mean that sellers will be able to target buyers with even greater precision. The simultaneous de-massification of production, distribution and communication revolutionizes the economy and shifts it from homogeneity toward extreme heterogeneity.
Why are great TV networks, ABS, CBS and NBC mentioned in the passage?
选项
A、As examples of breakup of mass audiences
B、In comparison with Tele-communications, Inc. of Denver
C、To show their capability of providing lots of channels
D、To present their prosperity in advertising among viewers
答案
A
解析
文章中提到ABS,CBS and NBC的危机突出了the dramatic breakup of mass audiences.所以答案应该是A。
转载请注明原文地址:https://kaotiyun.com/show/XeIO777K
0
考博英语
相关试题推荐
BethHatfieldlostherjobbecausethecompanysheworkedforAllthepeoplethatJumpstartfindsworkformust
•Lookatthenotesbelow.•Someinformationismissing.•YouwillhearAnnSimpsonofBlackwellSportstalkingtoajournalist.
VictoriaSandersonfirstjoinedSHCComputerSystemsbecausesheVictorialeftSHCbecauseshethoughtitwasimportantto
Lookatthenotesbelow.Someinformationismissing.Youwillhearanemployeeispresentinghiscompanytoaprospectiveclien
Lookatthenotesonbeingasuccessfulentrepreneur.Someinformationismissing.Youwillhearpartofthespeechbya
HEALTHSURE-foryouandyourfamilyManyhealthinsurancepoliciesonlycoverthepaymentsyouhavetomakewhenyougoint
Recognizingtheshortageoftimeavailabletospendwiththeirchildren,working,motherssometimestake______intheconcepto
Writeanessayinnolessthan250wordswiththetitle"MyUnderstandingofGlobalization".Youressayshouldbewrittenon
那个农民的儿子宁愿打工读完四年大学,也不愿依靠社会救助或向银行贷款。
Therearethreeseparatesourcesofhazard【1】totheuseofnuclearreactiontosupplyuswithenergy.Firstly,theradioactivem
随机试题
A.淋巴结结构破坏,大量单一肿瘤性细胞增生B.淋巴结结构破坏,多种炎细胞及R-S细胞增生C.淋巴结内瘤细胞排列成滤泡结构D.淋巴结结构破坏,大量原始粒细胞浸润滤泡性非霍奇金淋巴瘤
A.Ⅰ/甲B.Ⅰ/乙C.Ⅱ/甲D.Ⅱ/乙E.Ⅲ/丙阑尾穿孔术后切口化脓,应记录为
伴有左心室肥厚的高血压患者降压应首选
以下对城市排水体制的选择不合理的是()。
概算定额手册的内容包括()。
借贷记账法具有以下优点( )。
已知数列{an}的前n项和Sn=n2+kn(k∈N*),且Sn的最大值为8。(1)确定常数k,求an;(2)求数列{}的前n项和Tn。
(1)用热水洗去木屑(2)将纸从印版上揭起并阴干(3)把纸覆盖在版面上,用刷子轻轻刷纸(4)用刷子蘸墨汁均匀刷于版面上(5)将有字的一面贴在木板上,由刻字工逐字雕刻(6)将书稿写于纸上
Ononeoftheshelvesofanolddresser,incompanywitholdanddustysauce-boats,jugs,dishesandplates,andpaidbills,res
DearManager,Iamwritingtoyoutocomplainabouttheserviceinyourhotel.Ihadaterriblestayinroom2532ofOrange
最新回复
(
0
)