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  3. Perhaps only a little boy being trained to be a wizard at the Hogwards school magic could cast a spell so powerful as to create

Perhaps only a little boy being trained to be a wizard at the Hogwards school magic could cast a spell so powerful as to create

admin2010-06-11  65
问题     Perhaps only a little boy being trained to be a wizard at the Hogwards school magic could cast a spell so powerful as to create the biggest book launch ever. Wherever in the world the clock strikes midnight on June 20th, his followers will【B1】______ to get their paws on one copy of Harry Potter and the Order of the Phoenix.  Bookshops will open in the middle of the night and【B2】______   firms are drafting in extra staff and bigger trucks. Related toys, games, DVDs and other merchandise will be everywhere. There will be no【B3】______ Potter- mania.
    While an【B4】______ media is helping hype (宣传) the launch of Rowling’s the fifth novel, about the most【B5】______ thing that publishers have organized is a reading by Ms. Rowling in London’s Royal Albert Hall, to be broadcast as a live web cast.【B6】______ as it may seem, the guardians of the brand say that, to protect the Potter franchise (特权), they are trying to maintain a low【B7】______ . Well, relatively low.
    Ms. Rowling signed a contract in 1998 with Warner Brothers, giving the studio【B8】______ film, licensing, merchandising rights in return for what now appears to have been a steal: some $ 500, 000. Warner【B9】______ . Now she is wealthier than a queen--if you believe Britain’s Sunday Times rich list. The process is self-generating:【B10】______ Globally, the first four Harry Potter books have sold 200 million copies in 55 languages; the two movies have made over $1.8 billion at the box office. This is【B11】______ .In line with her wishes, Warner says it is being very careful about what it licenses and to whom.
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