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The Saturday Evening Post "became symbolic of the reading fare of middle-class America". In 1897 Curtis began to revive (重振) the
The Saturday Evening Post "became symbolic of the reading fare of middle-class America". In 1897 Curtis began to revive (重振) the
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2019-03-26
26
问题
The Saturday Evening Post "became symbolic of the reading fare of middle-class America". In 1897 Curtis began to revive (重振) the Post on the proposition that a man’s chief interest in life is the fight for livelihood — business. Fiction and articles about romantic business and successful businessmen filled its pages, and products backed by its advertisements directed at the needs and desires of the business world. The general interest weekly reached new audiences. Its conservative viewpoint and strong admiration for material success appealed to the tastes of the millions who settled in an easy chair with it each Thursday evening. As a more commercial, mass-circulation magazine than The New Yorker, the widely readable Post set out to interpret America to itself.
As a national and international institution, The Saturday Evening Post made its mark in the lives of massive numbers of men and women, and served society as a stabilizing influence. Its editorial matter addressed the problems and interests of the readers as never before. Neither highbrow nor lowbrow, the Post set out to interpret average middle-class America, for that was its audience. However, this magazine lost touch with the mood of the American people in the 1930s. The Post’s editor Lorimer, opposed Roosevelt and the New Deal and changed his magazine from an organ of entertainment and enlightenment into a weapon of political warfare. He believed that in opposing the New Deal he had spoken for the majority of voters, but the 1936 election proved him wrong. His conservatism extended beyond politics, it dominated the magazine’s content and style causing a decline in reputation and authority. The Post met its greatest success when it went beyond the tastes of the masses, challenging its readers to acknowledge the genius of contributors such as F. Scott Fitzgerald and William Faulkner. It was later reformed in an effort to fulfill its responsibility to awaken lethargic (昏昏欲睡的) America, however, The Saturday Evening Post seemed to play to conventions while The New Yorker took off to redefine the character of American Humor.
Why did the Post lose much of its audience in the 1930s?
选项
A、Because it changed its original style and was heavily involved in politics.
B、Because readers couldn’t afford a newspaper because of the Depression.
C、Because the new editor was not interested in Roosevelt’s politics.
D、Because it failed to absorb sufficient advertisements.
答案
A
解析
第二段。文中说,主编反对罗斯福和他的新政,使报纸过分地涉入政治,也因此使杂志的声誉大大降低。选项A是正确的。选项B和D文中没有提及。选项C与文中所说程度不同,主编不是对罗斯福的政策不感兴趣,而是极力反对。
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