2. 外语
  3. What attracts customers? Obviously the quality of a product does, but visual images【C1】______ a great deal. It is net only the i

What attracts customers? Obviously the quality of a product does, but visual images【C1】______ a great deal. It is net only the i

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问题     What attracts customers? Obviously the quality of a product does, but visual images【C1】______ a great deal. It is net only the image provided by the packaging that【C2】______ but the whole corporate【C3】______ of the company. There are now many products and services on the market which are similar in content【C4】______ produced by different companies It is vital, therefore, for a company  to【C5】______ itself from its competitors by having a strong company  which is immediately【C6】______ .
    Logos are part of this image. They are【C7】______ which often include a name or initials to identify a comply. The logo establishes a【C8】______ identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【C9】______ the ages have used colors and symbols to show their identity. In different cultures, different colors【C10】______ different meanings. Some colors may be connected with coldness in one culture and with【C11】______ in another; some colors representv【C12】______  in one culture but death in another. International companies have,【C13】______ ,to make sure that their logo will not be misunderstood or misinterpreted in different countries.
    Many companies have, over the years,【C14】______ their logos to fit in with design and to present more powerful images. Company logos can be emotive and can【C15】______ loyalty by influencing the【C16】______ . Some loges【C17】______ an idea in file product, and a case in point is the stewing wheel in the Mercedes logos are used on letterheads, packaging and【C18】______ as well as on the product itself. They may also appear in newspaper or on television as part of an advertising【C19】______ .
    Companies need to have a strong corporate identity. Their logo helps to promote this image and to fix it in the middle of the【C20】______ . Logos, therefore, are used to be original and to have impact and style.
【C6】
选项 A、observable
B、differentiable
C、recognizable
D、accountable
答案C
解析 observable意为“可以看得见的，观察得出的”，强调通过观察得到；differentiable意为“可辨别的，可区分的”，强调仔细、细微的辨别：recognizable意为“可被认出的，可辨认的”；accountable意为“有责任的，可解释的”。从文章中可以看出，公司的形象立即被认出，不需要费很多力气。
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