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  3. Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising

Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising

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问题    Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’ s Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
   In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
   It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
   Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Develop-ment(OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
   The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspaper are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
The most appropriate title for this text would be
选项 A、American Newspapers: A Hopeless Story
B、American Newspapers: Gone with the Wind
C、American Newspapers: A Thriving Business
D、American Newspapers: Struggling for Survival
答案D
解析 主旨题。文章全篇描述了美国报业在极其困难的情况下积极采取各种措施以求得生存 和发展，D项的意思是“美国报业：努力求生存”，这与全文的主旨大意相符。A项“美国报业：绝 望的故事”，表达片面、绝对，与主旨不符；美国报业挣扎着走出困境，并不是绝望的体现：B项 “美国报业：随风而逝”，与全文主旨正好相反；C项“美国报业：繁荣产业”，全文描述的报业刚 刚艰难地走出困境，并没有提到繁荣。
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