2. 外语
  3. Read the following passage and choose the best word for each space. Money spent on advertising is money spent as well as any

Read the following passage and choose the best word for each space. Money spent on advertising is money spent as well as any

admin2017-04-19  121
问题     Read the following passage and choose the best word for each space.
    Money spent on advertising is money spent as well as any【C1】______know of. It serves directly to assist a rapid of goods at reasonable prices,【C2】______establishing a firm home market and so making it possible to provide【C3】______export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it【C4】______an increasing need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services:【C5】______advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 percent more.
    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy【C6】______the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live【C7】______the promise of his advertisements. He might fool some people for a little【C8】______through misleading advertising. He will not do so for long, for mercifully the public has the good【C9】______not to buy the inferior article more than once. If you see an article【C10】______advertised, it is the surest proof. I know that the article does what is【C11】______for it, and that it represents good value.
    Advertising does more for the【C12】______benefit of the community than any other force I can think of.
    There is one more point I feel I ought to【C13】______on. Recently I heard a well-known television personality【C14】______that he was against advertising because it persuades rather than informs. He was drawing【C15】______fine distinctions. Of course advertising【C16】______to persuade.
    If its message were【C17】______merely to information — and that in itself【C18】______difficult if not impossible to achieve,【C19】______even a detail such as the choice of the color of a shirt is subtly persuasive — advertising would be so boring【C20】______no one would pay any attention. But perhaps that is what the well-known television personality wants.
【C6】
选项 A、Except
B、Except for
C、Apart from
D、Excluding
答案C
解析 考点：逻辑关系。分析：“国会27条法案对广告的规则作出了规定”，这是一个事实，本句4个选项中只有选项C．Apart from可表示“(包括在内)除……之外”(=in addition to)，因此该选项正确。
转载请注明原文地址:https://kaotiyun.com/show/YF9d777K
本试题收录于： BFT阅读题库国际化人才外语考试（BFT）分类
0

BFT阅读

国际化人才外语考试（BFT）

相关试题推荐
随机试题
最新回复(0)