首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Although Coca-Cola Co. spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of t
Although Coca-Cola Co. spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of t
admin
2010-07-06
60
问题
Although Coca-Cola Co. spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a sizzling Britney Spears-led ad campaign to a bigger share, and has launched an audacious assault on Coke’s long-held sponsorships. The cola fight-is heating up, and Pepsi is landing most of the punches.
Pepsi’s share of the U. S. carbonated soft-drink market rose to 31.65% last year, Beverage Digest reports. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7%share -- but that’s down four-tenths of a point. Both companies’ flagship colas, which together account for 1 of 3 sodas sold in the U. S. , lost share last year. But Coke’s lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist.
Pepsi Co. recently emharrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke’s for 22 years. Coke dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league’s teams. "We’re still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. He insists that the "passion point" for consumers is local teams. He says the cost of the league sponsorship had escalated beyond its value. Beneath Coke’s outward calm, executives are angry over the NFL loss. Now, some on Coke’s board are said to be upset that Pepsi outdid Coke’s management. This sets up a marketing brawl later this year as Coke tries to tie itself to NFL from the bottom up, team by team, and Pepsi tries to do the same thing from the top down, leveraging its deal with the league.
Coke has hardly been sitting on its thumbs. Last year it brought out Diet Coke with lemon, and the company is now gearing up to launch Vanilla Coke. Yet if Wall Street is the judge of who’s winning, there’s no contest. Pepsi shares are trading near the all-time high and have almost doubled during Coke’s long depression. Pepsi rates a strong buy from twice as many analysts. The news is not better for Coke among advertising experts. "There’s nothing great going on ever there," says marketing consultant A1 Ries in Atlanta. He gives Pepsi far better marks for "effectively using visuals like Britney Spears to reinforce Pepsi’s image that it is for the young generation," and for companies that sell very similar sugar water, image is everything.
We can learn from the second paragraph that ______.
选项
A、Pepsi takes a larger share in the soft-drink market than Coke
B、both Pepsi and Coke’s colas lost their share last year
C、Coke’s share of the cola market has declined while Pepsi’s has increased
D、Coke brands have lost its popularity in the soft-drink market
答案
C
解析
A项“百事可乐占有的市场份额比可口可乐大”,根据文章第二段可知,百事可乐市场份额的占有率是31.65%,而可口可乐销售量虽然在下滑,但仍占市场的43.7%,因此可口可乐的市场份额比百事可乐大,故A是错误选项。原文中提到两个可乐公司的主打饮料(flagship colas)去年失去了一定的市场占有率,但百事可乐的另外两种新口味的饮料Code Red和Lemon Twist的市场占有率上升,总体来说百事可乐的市场份额呈上升趋势。故B是错误选项。C项“可口可乐销售量在下滑,百事可乐的销售额在上升”与原文的意思相
转载请注明原文地址:https://kaotiyun.com/show/YFDd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
ThoughPaulisdisabled,hemanagedtomovearoundinthehouse.
ThoughPaulisdisabled,hemanagedtomovearoundinthehouse.
ThoughPaulisdisabled,hemanagedtomovearoundinthehouse.
ThoughPaulisdisabled,hemanagedtomovearoundinthehouse.
ThoughPaulisdisabled,hemanagedtomovearoundinthehouse.
RecentsurveysshowthatJapaneseyouthhavebecomea"MeGeneration"thatrejectstraditionalvalues."Around1980manyJap
RecentsurveysshowthatJapaneseyouthhavebecomea"MeGeneration"thatrejectstraditionalvalues."Around1980manyJap
A=BOOK1B=BOOK2C=BOOK3D=BOOK4Whichbook(s)say(s)that...theclimateaffectsthefuturesustainableagricultural
A=BOOK1B=BOOK2C=BOOK3D=BOOK4Whichbook(s)say(s)that...theclimateaffectsthefuturesustainableagricultural
A=BOOK1B=BOOK2C=BOOK3D=BOOK4Whichbook(s)say(s)that...theclimateaffectsthefuturesustainableagricultural
随机试题
在坐标图上,表示收入和消费关系的45°线意味着()
B公司通过租赁方式取得一项公允价值为1950万元的管理用固定资产,租赁期开始日为2011年1月1日,固定资产使用期4年,租赁期2年,租赁期满归还出租方,合同利率6%,每年年末支付租金1000万元,承租方担保余值100万元,另以银行存款支付初始直接费用等10
下列哪种情况下动脉CO2分压降低?
针灸治疗惊悸怔忡的基本处方是针灸治疗水饮内停证之惊悸怔忡的配穴是
设总体X的概率密度为而X1,X2,…,Xn是来自该总体的样本,则未知参数θ的最大似然估计量是()。
国际收支下的经常项目包括()。
所有水平上乘、特色鲜明的大学,无一不是办学主体在公平的市场竞争环境下逐步形成的。当前市场的公平竞争机制还存在着扭曲现象,在办学资源的配置还主要是靠各级政府“有形的手”操控的情况下,高校的办学模式趋同、办学特色缺失就是不可避免的“天然产物”了。解决这个问题的
A.黄色黏稠脓液B.淡黄稀薄脓液C.翠绿色、稍黏稠、有酸臭味的脓液D.灰白或灰褐色、有明显腐败坏死臭味的脓液E.稀薄污浊、暗灰色米汤样、夹杂干酪样坏死物的脓液金黄色葡萄球菌感染形成的脓液为()。
警察甲因为公民吴某举报自己受贿而怀恨在心,遂用他人手机向某军官发了一条短信,捏造吴某与其妻同居的事实,该军官信任自己妻子未予理睬,甲的行为构成()。(2012一专一9)
InBritain,highschoolstudentscanrunabusiness!Eachbusinessrunsforoneyear.Whentheystarttheirbusiness,theyborro
最新回复
(
0
)