首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone
Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone
admin
2022-01-04
73
问题
Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone. And then they【C1】________to getting products into retail outlets with labels that screamed "As Seen on TV."【C2】________, they are trying to make impulse buying even easier by【C3】________with new technologies.
Mr. Harrington, one of the "sharks" on ABC’s "Shark Tank," where entrepreneurs pitch their ideas to direct response executives, bought AsSeenOnTV.com and its【C4】________telephone number in June. The company, which says it has more than two million customers and 700,000 e-mail subscribers, is【C5】________technologies that use cellphones and【C6】________controls to enable purchases directly from a television set.
Daily Web videos【C7】________product demonstrations are also being produced, and Facebook pages where users can buy products directly are expected to start【C8】________before the end of the year. "We anticipate most of our sellers being excited about this as a whole new way to generate products and【C9】________, " Mr. Harrington said. AsSeenonTV.com lists 650 products from【C10】________sellers.
In the online videos, spokesmen like the former professional wrestler Hulk Hogan and some famous entertainers will【C11】________product demonstrations. "It’s much like what makes a home shopping network work—it’s a visual, it’s storytelling, it’s presenting and bringing the products to life," Mr. Harrington said.
Another development will let viewers use ordinary distant controls to buy products【C12】________a television screen by clicking a【C13】________that opens a purchase window. Advertisers will also be able to【C14】________which commercials led to purchases. The goal, the chief executive of Delivery Agent Mr. Fitzsimmons said, is to have a "widespread【C15】________mechanism for television."
Direct response marketers say they are【C16】________watching the new technologies. Realizing that television only is not【C17】________, they refer to web at the same time.【C18】________online, marketers can sell products more cheaply since they eliminate the【C19】________for someone to take a phone order. "Television marketing【C20】________consumers to go to the Web and make purchases online or make purchases to their phone," Mr. Harrington said.
【C14】
选项
A、show
B、track
C、control
D、observe
答案
B
解析
主持人在展示和说明产品时,观众们可以使用遥控器来购买产品。这样广告商就可以追踪到是哪条广告导致顾客想下单购买产品的,故选B项track“追踪”。A项show代入后指广告人员可以展示是哪则广告引起购买,但这对营销没有帮助,不符合正常逻辑。消费者根据哪条广告去购买商品是无法预料的,广告商没有能力控制消费者购买过程,所以C项control“控制”也不对。哪条广告引起消费者购买不能仅仅通过观察得知,广告商只能通过后台数据追踪得到。排除D项observe“观察”。
转载请注明原文地址:https://kaotiyun.com/show/YOY4777K
0
考研英语二
相关试题推荐
A.TheconsequenceoflosingbonesB.AbetterlabthanonearthC.TwodifferentcasesD.Multipleeffectsformwei
Homeworkhasneverbeenterriblypopularwithstudentsandevenmanyparents,butinrecentyearsithasbeenparticularlyscorn
Peopleinbusinesscanuseforesighttoidentifynewproductsandservices,aswellasmarketsforthoseproductsandservices.
Beautyhasalwaysbeenregardedassomethingpraiseworthy.Almosteveryonethinksattractivepeoplearehappierandhealthier,h
Ifyouwanttoloseweight,butarenotafanofthegym,theresultsofanewstudycouldofferawelcomealternative.Peoplew
We’vebeenhearingaboutitforyears,butthebooklesslibraryhasfinallyarrived,firstappearingoncollegecampuses.AtDre
We’vebeenhearingaboutitforyears,butthebooklesslibraryhasfinallyarrived,firstappearingoncollegecampuses.AtDre
We’vebeenhearingaboutitforyears,butthebooklesslibraryhasfinallyarrived,firstappearingoncollegecampuses.AtDre
We’vebeenhearingaboutitforyears,butthebooklesslibraryhasfinallyarrived,firstappearingoncollegecampuses.AtDre
We’vebeenhearingaboutitforyears,butthebooklesslibraryhasfinallyarrived,firstappearingoncollegecampuses.AtDre
随机试题
试述公务员申诉事由。
腰骶部脊髓脊膜膨出常伴有( )
口僻的临床表现不包括
甲到本村乙家买柴油时,因屋内光线昏暗,甲欲点燃打火机看油量。乙担心引起火灾,上前阻止。但甲坚持说柴油见火不会燃烧,仍然点燃了打火机,结果引起油桶燃烧,造成火灾,导致甲、乙及一旁观看的丙被火烧伤,乙、丙经抢救无效死亡。后经检测,乙储存的柴油闪点不符合标准。甲
公路客运“三化”指的是()。
股票的市盈率越高,意味着()。
“举一反三”“闻一知十”是负迁移。
甲向乙借款5万元,并以一台机器作抵押,办理了抵押登记。随后,甲又将该机器质押给丙。丙在占有该机器期间,将其交给丁修理,因拖欠修理费而被丁留置。下列哪些说法是正确的?()
英国人类学家特纳认为,正常的“社会结构”是一种有阶层、地位、贫富差别的体制,“反结构”是没有等级之分、贫富之别、男女之别的时空,具有消除不满和发泄情绪的功能,很多重要节庆仪式就是属于“反结构”。中国古代元宵节是全民的狂欢节。在节日期间,人人尽兴而乐,可以缓
多媒体技术与超文本技术的结合形成了【 】技术。
最新回复
(
0
)