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Many countries will not allow cigarette advertising in their newspapers or on TV——especially since the advertisements are usuall
Many countries will not allow cigarette advertising in their newspapers or on TV——especially since the advertisements are usuall
admin
2013-01-25
25
问题
Many countries will not allow cigarette advertising in their newspapers or on TV——especially since the advertisements are usually written with young people in mind. In 【C1】______ of advertising, the tobacco companies have begun to sponsor sports events. They give money to football, motor racing, tennis and a 【C2】______ of other sports on condition 【C3】______ the name of the cigarette is mentioned. This is now causing concern, became it does exactly 【C4】______ many ads tried to do—suggest that 【C5】______ has some relation with being strong and athletic.
In all this, the point of view of the non-smoking has to be considered, as 【C6】______ :"I wish the smokers would stop 【C7】______ the air. I wish I could eat in a restaurant 【C8】______ having to smell cigarette smoke." It has been calculated that, in a room 【C9】______ a large number of people are smoking, a 【C10】______ will breathe in the equivalent of two or three cigarettes during an evening. In fact, non-smokers are now a majority in many western countries. More and more people are giving 【C11】______ the habit, discouraged by high prices, influenced by anti-smoking advertising—or just aware that smoking is no 【C12】______ really a polite thing to do.
Faced 【C13】______ lower sales, the western tobacco companies have begun to look for markets out-side their own countries. They have begun 【C14】______ campaigns to persuade young people in developing countries 【C15】______ smoking American or British or French cigarettes is a sophisticated western habit, 【C16】______ they should copy. As a 【C17】______ more and more young people are spending the little money they have 【C18】______ a productwhich the West recognizes as 【C19】______ and no longer wants. The high number of young smokers in India, in South America and in South-East Asia will be 【C20】______ of tomorrow’s problems.
【C8】______
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