首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders,
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders,
admin
2013-08-28
49
问题
Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable【C1】______, just as the product, price, place, and promotional efforts are.
A firm’s public image【C2】______a vital role in the attractiveness of the firm and its products to employees, customers,【C3】______to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is【C4】______to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but【C5】______will undoubtedly find resistance from employees who see their【C6】______threatened. On the other hand, high-quality products and service standards should bring almost complete approval,【C7】______low quality products and false claims would be widely looked down upon.
A firm’s public image,【C8】______it is good, should be treasured and protected. It is a valuable asset【C9】______usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has【C10】______a quality image, this is not easily countered or imitated by competitors.【C11】______an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect【C12】______favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry【C13】______such a good reputation and public image.
A number of factors affect the public image of a corporation.【C14】______include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices【C15】______competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C6】
选项
A、plant
B、jobs
C、machines
D、themselves
答案
B
解析
此题考查词义辨析,job工作。
转载请注明原文地址:https://kaotiyun.com/show/YZLd777K
本试题收录于:
职称英语理工类A级题库职称英语分类
0
职称英语理工类A级
职称英语
相关试题推荐
WhoisUncleSam?"UncleSam",ofcourse,standsfortheUnitedStates.Itisthenickname(绰号)ofthecountry.Itishardtobel
Thedoctorexplainedtothestudentsthehazardsofradiationuponhumanbeings.
WhatisAlvin?"...aworldthatisstillfullofmysteries"refersto
SomeSundaynewspapersmaybelongtothesamepublishingcompanybutarenoteditedbythesamegroupofpeople.Itisobvious
EasyLearningStudentsshouldbejealous.Notonlydobabiesgettodozetheirdaysaway,butthey’vealsomasteredthefineart
Thecompanyrecommendedthatanewpetrolstationbebuilthere.
Theyhavebeentighteningtheirbeltsformonths,adaptingthemselvestoawareconomy.
ManandComputerWhatmakespeopledifferentfromcomputerprograms?Whatisthemissingelementthatourtheoriesdon’tyet(51)
LookingtotheFutureWhenamagazineforhigh-schoolstudentsaskeditsreaderswhatlifewouldbelikeintwentyyears,t
随机试题
不产生肠毒素的细菌是()
讨论级数的敛散性.
以下属于合理使用的是()
对心肌细胞,哪一因素不具有抑制效应:
能判明肝硬化并发上消化道出血部位和病因的实验室检查是
根据FIDIC《施工合同文件》,保证金在工程款颁发()后分次返还。
按照研究目的的不同,学术论文可分为()几种基本类型。
已知f(x)=∫(x+ex)dx,则f’(x)=().
UntilItookDr.Offutt’sclassinDeMathaHighSchool,Iwasanunderachievingstudent,butIleftthatclass【B1】______never
运行Java程序需要的工具软件所在的目录是()。
最新回复
(
0
)