A、They carved a niche in the market. B、They invited celebrities to be the spokesmen. C、They launched cool products. D、Their prod

W: Frank, we just got our sales figures in and the numbers are very disappointing. What’s going on here?
   M: I haven’t actually seen the new figures. How far have we fallen?
   W: We were in the sixth place at the beginning of the year and now we’ve slipped to the eleventh! That’s a considerable drop.
   M: Wow, that’s really bad news. Maybe we should brainstorm some ideas for a radical reinvention of our sales and marketing plan.
   W: Yeah, let’s do that right now. What do you think the problem is?
   M: Well, it seems our competitors have managed to carve a niche in the market. They are now perceived as more "cool" or "trendy" than we are. Perhaps we should consider getting some celebrity endorsements.
   W: You mean like a rock star or a famous sports figure?
   M: Yeah, that might help. The person has to be seen as kind of a rebel so we can associate our brand with individuality.
   W: That’s not a bad idea. I’ll talk to the Board of Directors about that.
   M: I’d also suggest we reevaluate our packaging. Right now the box we sell our product in seems a little drab and colorless.
   W: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging. You know...to help save the environment.
   M: That’s another way we could go. We could reduce our packaging, and then advertise our environmentally-friendly business policies. Being "green" is definitely cool these days. Perhaps environmentally-friendly packaging would appeal to a younger customer demographic.
   W: That’s a great idea. Are we harnessing the power of social network websites?
   M: What do you mean?
   W: I mean like setting up a Facebook page or using Twitter. It’s free to get online and set up an account. We might as well take advantage of these opportunities.
   M: Another idea is for us to reevaluate where we are spending our advertising dollars.
   W: Right now, we break it down between all the major media outlets. Television advertising gets 45% of our budget, 30% goes to print media, 20% goes to radio and 5% goes towards advertising online.
   M: I think we should boost our online advertising. Online ads are cheap and they can reach a much wider audience.
   W: All right. I’ll ask the ad department to make the changes.
   M: If we can implement these new ideas by the end of this quarter, we might be able to reverse our sales slide and put ourselves in position for a major rebound to come next year.
   W: That would be great.
   This is the end of Conversation Two. Questions 6 to 10 are based on Conversation Two.
   Question 6
   Which place are the sales figures in now?
   (pause: 10 seconds)
   Question 7
   Which one is not the current marketing skill used by their competitors?
   (pause: 10 seconds)
   Question 8
   Which one is not the reason of redesigning packaging according to the conversation?
   (pause: 10 seconds)
   Question 9
   How much is the budget for advertising online?
   (pause: 10 seconds)
   Question 10
   How many suggestions do the two speakers talk about in order to increase the sales?
   (pause: 10 seconds)