2. 外语
  3. In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath th

In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath th

admin2010-07-24  54
问题     In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly【B1】______. One manufacturer’s toothpaste tends to differ very little from another manufacture’s. Thus, manufacturers are【B2】______with a problem-how to keep sales high enough to stay in business. Manufacturers solve this problem by【B3】______They try to【B4】______consumers in various ways. In fact, advertisements may be【B5】______into two types according to the kind of appeals they use.
    One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a【B6】______that seems scientific.  For example it may say that the dentists【B7】______flash toothpaste. In selling a product, the truth of the advertising may be less important than the appearance of truth.  A scientific【B8】______gives the appearance of truth.
    Another type of advertisement tries to amuse the potential buyer.【B9】______.
    One way of doing this is to make the products appear alive. For example,【B10】______. Ads of this sort are silly, but they also tend to be amusing.【B11】______.
【B9】
选项
答案Products that are essentially boring，such as insecticide，are often advertised in an amusing way.
解析 或Products that are basically boring，like insecticide，are often advertised in a funny way.
转载请注明原文地址:https://kaotiyun.com/show/YiN7777K
0

大学英语四级

相关试题推荐
随机试题
最新回复(0)