首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The European online fashion business is fierce. Just ask backers of one-time highfliers. Like boo. com, the urban sportswear ret
The European online fashion business is fierce. Just ask backers of one-time highfliers. Like boo. com, the urban sportswear ret
admin
2012-07-13
62
问题
The European online fashion business is fierce. Just ask backers of one-time highfliers. Like boo. com, the urban sportswear retailer that
tanked
last year, and dressmart. com, the struggling men’s wear specialist. Those once stellar online brands expanded too fast, spent much more than they earned, and then lost their investor support after Internet stocks began plummeting last April. The markets sent online fashion stores a tough message: come up with business models that generate revenues.
A few firms have shown that not all online fashion shops are Internet disasters. Copenhagen-based haburi. com, the online designer-label discount store, Sweden’s sportswear vendor Sportus and the Italian shirts store Marco Bracci are doing well in a very tough environment.
Haburi’s distinctive business model is an Internet version of the factory outlet where brand manufacturers sell directly to consumers at lower prices from huge out-of-town shopping malls. A concept used in the U. S. far more than in Europe, and Haburi wants to fill the gap. Michael Vad, Haburi’s CEO, says that Europe’s apparel factory outlet sector could yield $ 10 billion in sales annually.
According to Vad, national regulations that limit malls outside city centers have hampered the development of this sector. " For the consumer, there is the two-hour drive to the mall, and when you get there, you don’t know whether you will get the size or color you want," says Vad. By going online, Haburi aims to cut the retailer’s costs, save consumers the long drive, and deliver orders within two or five days. Haburi splits net revenue 50-50 with the brand manufacturers.
Apparel is difficult to sell online because people like to feel and touch the clothes they buy. For the online retailer, acquiring the items, inspecting them, cleaning and storing them can be expensive. "The cost of customer service in the apparel business is much higher than selling books or even furniture," says Matthew Nordan, a retail analyst at Forester Research’s Amsterdam office.
Unless linked to a major established operation, an online retailer needs a competitive edge. For example, Italian shirt-maker Marco Bracci sells expensive goods for high profits and has
cornered
a niche market. Dressmart, on the other hand, tried to do too much too soon. Originally it planned to sell only shirts and to make the original Swedish operation profitable before branching out. But within months it tried to go pan-European and sell everything including ties, shoes and sportswear, and to rent physical outlet at airports. Dressmart, on the verge of bankruptcy and searching for a backer, has now scaled back and operates only in Sweden.
What can be inferred from the passage?
选项
A、A better way for online business is to do it on a small scale.
B、Most of the investors are near-sighted in online business.
C、It is a wise thing to do online business other than fashion clothes.
D、Online business must link to a big successful enterprise.
答案
A
解析
推断题型通读全文可知,那些曾经是网上主要品牌的商家扩展得太快,失败了;一些成功的品牌也不得不缩减在国外的生意。由此推断:网上生意的较好出路是小规模经营;因此A为答案。
转载请注明原文地址:https://kaotiyun.com/show/YjgO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
TheWashingtonbasedUSChinaBusinessCouncilreleasedareportthatcategoricallyassertedthatthenegativeimpactofChinao
AstheemblemofTaoism,thesignofTaijiplaysanimportantroleinChineseculture.
BillGatesbelievestheworldneedsbettertoilets.Specifically,toiletsthatimprovehygiene,don’thavetoconnecttosewage
Thesalesmanalwayshadasmoothanswerwhenacustomeraskedhimaquestion.
Lowwages,chronicunemploymentandunderemploymentleadtolowincome,lackofpropertyownership,absenceofsavings,absence
AfamilydoctorchargedtheNightHomeService(NHS)morethan£500,000insevenyearsfornightvisitsthathispatientsdidno
TheCommissionisexpectedtoproposeallowingpeopletochoosewhichlegaljurisdictiontheywouldcomeunder,basedontheir(
A、正确B、错误B事实细节的找寻和判断。根据原文AndthesalaryI’mgettinghereisn’tenough.Icanbarelycovermyexpenses可知讲话者认为薪水不够,无法满足日常开支。但题干却错把
Steamandmachineryrevolutionizedindustrialproduction.
随机试题
简述人员配备的特点。
下列关于IgG,错误的是
A.纵行骨折B.不对称骨折C.LefortⅠ型骨折D.LefortⅡ型骨折E.LefortⅢ型骨折两侧骨折线不在同一平面
玉屏风散的功用有
《节能中长期专项规划》规定:吨钢综合能耗指标2020年应达到______千克标准煤/吨。
关于管理层次与管理跨度,下列说法不正确的是()。
从各种组成材料引进混凝土中的氯离子总含量(折合氯化物含量),不宜超过水泥用量的()。
有关部门提出应关注学生的营养餐,并提出了一套营养标准。但是有人说:“关注学生的营养不能仅仅是在饭盒中。”请你谈谈对这句话的理解。
由出乎意料的紧张与危险情境所引起的情绪状态称为——。
A、Itopenedasaretailchainsellingcampingequipment.B、Itopenedasaretailchainsellingcampsites.C、Itopenedasaretai
最新回复
(
0
)