首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the statements below and the article about pricing on the opposite page. Which section(A, B, C or D)does each statement
Look at the statements below and the article about pricing on the opposite page. Which section(A, B, C or D)does each statement
admin
2013-05-18
11
问题
Look at the statements below and the article about pricing on the opposite page.
Which section(A, B, C or D)does each statement(1-7)refer to?
For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet.
You will need to use some of these letters more than once.
Getting the price right
A Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.
B The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative’s laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.
C Many of today’s managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers’ ’elasticity’ - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.
D One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.
a context that makes it difficult to increase prices
选项
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/YkoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthistextaboutbarrierstointernationalbusiness.Choosethebestsentencefromtheoppositepagetofilleachofthe
Readthetextbelowaboutstrategicrecruiting.Inmostofthelines(41-52),thereisoneextraword.Iteitherisgrammatic
Readthetextbelowaboutstrategicrecruiting.Inmostofthelines(41-52),thereisoneextraword.Iteitherisgrammatic
Readthearticlebelowaboutstaffrecruitment.Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerS
Readthearticlebelowabouthowcapitalcontrolsandmonetarypolicyareimportantadoptableindevelopingcountries.Choos
Readthearticlebelowabouthowcapitalcontrolsandmonetarypolicyareimportantadoptableindevelopingcountries.Choos
Readthearticlebelowabouthowcapitalcontrolsandmonetarypolicyareimportantadoptableindevelopingcountries.Choos
•ReadtheaiclebelowaboutlabormarketinSpain.•InmOstofthelines41-52thereisoneextraword。Itiseithergramma
•ReadtheaiclebelowaboutlabormarketinSpain.•InmOstofthelines41-52thereisoneextraword。Itiseithergramma
随机试题
《民政部关于进一步加快推进民办社会工作服务机构发展的意见》针对加强民办社会工作服务机构能力建设提出了()要求。
计算
A.吸宫不全B.子宫复旧不良C.宫外孕D.子宫穿孔E.宫颈裂伤
下列说法不正确的有哪些?
某建筑公司承包了一项混凝土框架结构大型商场工程的施工。其依法可以将( )工程分包给具有相应施工资质的其他建筑企业。
( )发生的债权,债务人不履行债务的,债权人有留置权。
以下属于信息传递程序控制的内容有()。
下列项目中,计征企业所得税时不允许扣除的项目有( )。
某企业的投资性房地产采用成本模式计量,投资性房地产业务不属于企业的主营业务,按期计提折旧或进行摊销时应该借记的科目是()。
A、 B、 C、 A
最新回复
(
0
)