2. 考研
  3. 　　Every year television stations receive hundreds of complaints about the loudness of advertisements. However, federal rules for

　　Every year television stations receive hundreds of complaints about the loudness of advertisements. However, federal rules for

admin2022-05-13  57
问题 　　Every year television stations receive hundreds of complaints about the loudness of advertisements. However, federal rules forbid the practice of making ads louder than the programming. In addition, television stations always operate at the highest sound level allowed for reasons of efficiency. According to one NBC executive, no difference exists in the peak sound level of ads and programming. Given this information why do commercials sound so loud?
　　The sensation of sound involves a variety of factors in addition to its speak level. Advertisers are skilful at creating the impression of loudness through their expert use of such factors. One major contributor to the perceived loudness of commercials is that much less variation in sound level occurs during a commercial. In regular programming the intensity of sound varies over a large range. However, sound levels in commercials tend to stay at or near peak levels.
　　Other "tricks of the trade" are also used. Because low-frequency sounds can mask higher frequency sounds, advertisers filter out any noises that may drown out the primary message. In addition, the human voice has more auditory (听觉的) impact in the middle frequency ranges. Advertisers electronically vary voice sounds so that they stay within such a frequency band. Another approach is to write the script so that lots of consonants are used, because people are more aware of consonants than vowel sounds. Finally, advertisers try to begin commercials with sounds that are highly different from those of the programming within which the commercial is buried. Because people become adapted to the type of sounds coming from programming, a dramatic change in sound quality draws viewer’s attention. For example, notice how many commercials begin with a cheerful song of some type.
　　The attention-getting property of commercials can be seen by observing one- to two-year-old children who happen to be playing around a television set. They may totally ignore the programming. However, when a commercial comes on, their attention is immediately drawn to it because of its dramatic sound quality.  
Commercials create the sensation of loudness because ______.
选项 A、TV stations always operate at the highest sound levels
B、their sound levels are kept around peak levels
C、their sound levels are kept in the middle frequency ranges
D、unlike regular programs their intensity of sound varies over a wide range.
答案B
解析 细节题。文章第二段指出：However，sound levels in commercials tend to stay at or near peak levels.广告中的音频持续处在或接近最高点的位置。所以B项符合题意。
转载请注明原文地址:https://kaotiyun.com/show/Ylsa777K
本试题收录于： MBA联考（英语）题库专业硕士分类
0

MBA联考（英语）

专业硕士

相关试题推荐
随机试题
最新回复(0)