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•You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help
•You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help
admin
2010-01-24
54
问题
•You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help of the Internet.
•For each recording, decide what each speaker is talking about.
•Write one letter (A-H) next to the number of the recording.
•Do not use any letter more than once.
•You will hear the five recordings twice.
A.recruiting staff online
B.creating an online shop
C.accepting online payment
D.getting a domain on the web
E.using the website to promote
F.using email to market effectively
G.creating a customers’ database online
H.searching the Internet for customer needs
F: I wanted my company’s name to be memorable. I decided it had to be only two syllables so that people wouldn’t forget it or misspell it. ’Moonpig’ is a good choice. Control of a domain name was very important for us. Moonpig is completely a unique word. The only references to it on Google are links to our website. I also employed a trademark attorney, and Moonpig is now a trade mark in the UK and the US.
F: When we set up the website we wanted to accept online payments from day one. We already had a merchant account for accepting cards in our high street shops, so it made sense to extend that to the website. When a customer pays by card the money ends up in a merchant account,which needs to be linked to our website via certain software. The integration looked complicated,so we hired a specialist to do this.
选项
答案
C
解析
这段话在第一句话中就点明了关于在线付款的问题(when we set up the website we wanted to accept on-line payments from day one)。讲话人指出既然实体店可以接受使用银行卡的结账方式,那么将这种做法拓展到网上商店也是合情合理的。仅需一种软件,用户就能使用银行卡结算。这项融合工作看起来较复杂,所以专业人士被请来做这份工作。整段话都是紧密围绕网上付款的问题展开的,所以正确答案是C。
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本试题收录于:
BEC中级听力题库BEC商务英语分类
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BEC中级听力
BEC商务英语
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