首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Marketing Plan One of the most powerful strategic planning tools a business can possess is a marketing plan. Here is not ref
Marketing Plan One of the most powerful strategic planning tools a business can possess is a marketing plan. Here is not ref
admin
2014-06-13
62
问题
Marketing Plan
One of the most powerful strategic planning tools a business can possess is a marketing plan. Here is not referring to an academic exercise found in college marketing textbooks. Your marketing plan should be a simple (in some cases, one-page) document that specifically answers who you are, what you do, who needs what you do and how you plan to attract their attention. It’s a combination of the planning process and the completed action plan.
Follow these seven simple steps to build the perfect marketing plan:
Step 1: Narrow your market focus. Try to describe your ideal customer in the narrowest and most detailed terms possible, as though you’re describing him or her to a referral(呈交) source.
Step 2: Position your business. Figure out what you do best and what your target market wants. Maybe it’s how you serve a nich (服务群) or package your products. If you don’t know what it is, call up three or four of your clients and ask them why they buy from you. Craft a core marketing message that allows you to quickly differentiate your business.
Step 3: Create education-based marketing materials. Recreate all your marketing materials, including your website, to focus on education. Make certain every word in your marketing materials speaks of your core messages and to your target market.
Step 4: Never cold call. Make sure all your advertising is geared toward creating prospects, not customers. You must find ways to educate before you sell. Your target market needs to learn how you provide value in a way that makes them want to pay a premium for your services or products. You simply can’t do this in a 3-inch-by-4-inch ad. Your ad must get viewers to ask for more information. Then you can proceed to selling. Determine all the ways you can get your education-based messages in front of your narrowly defined target market.
Step 5: Earn media attention. Create a list of journalists who cover your industry or community, and build relationships with each by becoming a reliable resource of information. Plan out an entire year of new items you can promote by season or event.
Step 6: Expect referrals. Create a referral marketing engine that systematically turns each client and referral network into a kind of unpaid sales pro. You must instill a referral marketing mind-set into your business’s culture. Do this by making every customer a marketing and referral contact. Map every contact and build processes that focus on referrals.
Step 7: Live by a calendar. After you complete steps 1 through 6. determine what you need to do to put them into action. Then create an annual marketing calendar, noting the required monthly, weekly and daily appointments necessary to move your plan forward.
Which of the following statements is TRUE according to the passage?
选项
A、A successful businessman should turn every client into a referral contact.
B、A businessman should pay nothing for client and referral network.
C、A successful businessman should pay more attention to step 7 than step 1~6.
D、A businessman should realize journalists are not as important as clients in advertising.
答案
A
解析
事实细节题。由第八段第二句Create a referral marketing engine that systematicallyturns each cIient and referral network into a kind of unpaid sales pro.可知,应该建立一种推荐式销售机制,它可以系统地把每一个客户和推荐式的网络都变成一种不需要花钱的推销方式。故[A]“一个成功的商人应该要把每个客户都变成一种推销方式”与原文相符。而排除[B]“一个成功的商人不应该为客户和推销式网络付出任何东西”;原文并没有把各个步骤的重要性作比较,这些是有机的整体,故[C]“一个成功的商人应该把注意力放在第7步上而不是1—6步上”错误;文章也没有拿客户和记者作比较,故[D]“一个成功的商人应该意识到在推销商品的过程中,应该把注意力放在客户身上而不是记者身上”也排除。
转载请注明原文地址:https://kaotiyun.com/show/YoK4777K
0
考研英语一
相关试题推荐
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
ByintroducingthecaseofJones,Theauthorwantsto______Whichofthefollowingisnotthemasonwhypeopleresistthetend
Accordingtothetext,theSupremeCourtruledthat______.TowardstheissueofHindu-Muslimrelations,thewriter’sattitude
Atthebeginningofthecentury,medicalscientistsmadeasurprisingdiscovery:thatweare(1)_____notjustoffleshandbloo
Virtuallyallconsumerswillhaveacreditcardintheirlives.Selectingacreditcardshouldnotbesomethingtakenlightly,c
A.MainResultsofRecentResearches.B.PopularDoubtabouttheNewView.C.EffectofEnvironmentonIntelligence.D.Intellig
Recentyearshavebroughtminority-ownedbusinessesintheUnitedStatesunprecedentedopportunities—aswellasnewandsignif
CharlesDarwinwedhiscousinEmmaandspawned10children,includingfourbrilliantscientists.AlbertEinstein’ssecondwifeE
YouwillhaveanEnglishclassnextFriday,butyoucan’tattendtheclass.WriteanapplicationforleavetoyourEnglishteach
TheMenandWomenoftheUniversityLivingaRatioMargininAmericanTheprospectsforwomenwhoarescientistsandenginee
随机试题
国际上,一般将光污染分成_____、______、______。
A.狭叶番泻叶B.尖叶番泻叶C.耳叶番泻叶D.罗布麻叶E.大青叶叶长卵形或卵状披针形,叶端急尖,叶基稍不对称。无毛或近无毛的药材为
A、吡罗昔康B、舒林酸C、美洛昔康D、吲哚美辛E、安乃近结构中含有吡唑酮基
A、中枢肌肉松弛作用B、中枢兴奋作用C、中枢抑制作用D、神经节阻断作用E、眼内压降低作用东莨菪碱具有
关于发电机定子接地保护灵敏系数,下列选项中正确的有()。
国家环境保护标准包括______。
S公司对一个15年的设备现代化项目用净现值法(NPV)进行分析。她的最初计算包含了一系列的折旧税收节约,并进行贴现。S公司现在考虑将通胀因素纳入NPV分析中。如果折旧税收节约基于原始设备成本,那么,以下选项中,哪一项正确地展现了它处理项目现金经营成本和公司
法国科学家路易.巴斯德说:“在观察事物之际,机遇偏爱有准备的头脑。”这句话强调()。
外国人在我国领域外对我国国家或者公民实施犯罪时,我国有限制地对其行使管辖权,所根据的原则是()。
甲在一棵椰树下靠背休息时,被大树上掉下的一个熟透的椰果砸伤,花去医药费若干。则()。
最新回复
(
0
)