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Reaching new peaks of popularity in North America is Iceberg Water, which is harvested from icebergs off the coast of Newfoundla

admin2008-12-14  16
问题     Reaching new peaks of popularity in North America is Iceberg Water, which is harvested from icebergs off the coast of Newfoundland, Canada.
    Arthur von Wiesenberger, who carries the title Water Master, is one of the few water critics in North America. As a boy, he spent time in the larger cities of Italy, France and Switzerland, where bottled water is consumed daily. Even then, he kept a water journal, noting the brands he liked best. "My dog could tell the difference between bottled and tap water," he says.
    But is plain tap water all that bad? Not at all. In fact, New York’s municipal water for more than a century was called the champagne of tap water and until recently considered among the best in the world in terms of both taste and purity. Similarly, a magazine in England found that tap water from the Thames River tasted better than several leading brands of bottled water that were 400 times more expensive.
    Nevertheless, soft-drink companies view bottled water as the next battle-ground for market share—this despite the fact that over 25 percent of bottled water comes from tap water: PepsiCo’s Aquafina and Coca-Cola’s Dasani are both purified tap water rather than spring water.
    As diners thirst for leading brands, bottlers and restaurateurs salivate (垂涎) over the profits. A restaurant’s typical mark-up on wine is 100 to 150 percent, whereas on bottled water it’s often 300 to 500 percent. But since water is much cheaper than wine, and many of the fancier brands aren’t available in stores, most diners don’t notice or care.
    As a result, some restaurants are turning up the pressure to sell bottled water. According to an article in The Wall Street Journal, some of the more shameless tactics include placing attractive bottles on the table for a visual sell, listing brands on the menu without prices, and pouring bottled water without even asking the diners if they want it.
    Regardless of how it’s sold, the popularity of bottled water taps into our desire for better health, our wish to appear cultivated, and even a longing for lost purity.
选项 A、It is a kind of iced water.
B、It is just plain tap water.
C、It is a kind of bottled water.
D、It is a kind of mineral water.
答案C
解析 根据文章开头第一句。本文主题即探讨瓶装水受欢迎的问题，故可根据文章主题判断，这种冰山水也是瓶装销售的，因此选C。注意：本题强干扰项A说，冰山水是一种冰水。iced water指“结成冰的水”，或“含冰块的冰镇水”。而本文中的“冰山水”是“从冰山上取来的水”，一般是常温下销售的，可以作冷饮用，也可以烧开泡茶、泡咖啡。故不可选A。 B、D均容易排除。
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大学英语四级

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