首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2022-06-16
25
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays...’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, cither, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which arc in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ’hatch, match and dispatch’ column but by far the most fascinating section is the personal or ’agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
The passage is
选项
A、Narration.
B、Description.
C、Criticism.
D、Argumentation.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/YuTO777K
0
考博英语
相关试题推荐
SomeofthewordsemployedbyShakespeareinhisworkshavebecome______andarenolongerusedinthepresentdays.(2007年中国科学院考
Healwayshasalotof______ideasinhismind,andsometimeswedonotevenknowwhatheisthinkingabout.(2011年南京师范大学考博试题)
Itmakesme______whenpeopledon’tlisten,andthenasksillyquestions.(2007年中国矿业大学考博试题)
Becomingpresidentishis______goal.
Inhisview,thoughHongKonghasnodirectculturalidentity,localartisthrivingby"being______"beingopentoallkindso
Diamondshavelittle______valueandtheirpricedependsalmostentirelyontheirscarcity.(2011年四川大学考博试题)
Littleboysseemtoenjoy______trainsetsmorethanlittlegirls.(2003年中国社会科学院考博试题)
Despitetechnicalprogress,foodproductionisstillcompletely______onweather.
Vitaminsareorganiccompoundsnecessaryinsmallamountsinthedietforthenormalgrowthandmaintenanceoflifeofanimals,
Readthefollowingpassagecarefullyandthenparaphrasethenumberedandunderlinedparts.("Paraphrase"meanstoexplaintheme
随机试题
下图所示两个下图形相乘的结果是。()
患者男,60岁。胃溃疡病史8年,近3个月腹胀、食欲减退、消瘦明显、粪隐血持续阳性,应用抗酸剂治疗胃痛无效。该患者最有可能的诊断是
正常肘关节与伸直位时,肱骨的内外髁及尺骨鹰嘴的位置是
杏仁葶苈子
某矿山5月开采铜矿石20000吨,没有原矿销售,入选精矿4000吨,矿选比25%,铜矿单位税额2元/吨,其当月应纳资源税为()。
从国际金融市场上曾发生过的国际债务危机、欧洲货币危机和亚洲金融危机来看,爆发危机国家的共同特点是()。
排序的重要目的是为了以后对已排序的数据元素进行()。
•Readthearticlebelowaboutacompany.•ChoosethecorrectwordtofilleachgapfromA,B,CorD.•Foreachquestion(
WhichofthefollowingisNOTthepurposeofAmerica’scentralbank?
效率最高的人是一样的,不管他们是在和朋友聊天还是在公共场合,对众多观众发表演讲,他们都是言行一致的。关键词汇:effective:有效的,有效率的;match:和……一致。这个句子其实不难,如果能把状语听出来,效率最高的那些人其实都是一样的,是指哪方面一样
最新回复
(
0
)